And for those of you who would prefer to read, here’s the transcript:
Hi, this is Dean Mercado from Online Marketing Muscle. I’d like to chat a little bit with you about your website today, and today’s conversation, I’d like to talk about the ABC’s of a website that sells.
A of the ABC’s is “attract.” We need to make sure that we’re attracting the right target market, our ideal prospect to us. This way we don’t waste their time, we don’t waste our time. A is attract.
SEO is a great way to use your website and to enhance your website in a way that will help it attract more toward it. A is for attract.
Then we’ve got B, which is about “bonding.” Once we get them here, once we attract them in, we need to bond with our audience, we need to connect with them on a deeper level. We need to connect with them on three different main levels that I like to think of anyway.
Auditorily, we’d like to connect with them and need to connect with the visually, and we need to connect with them kinesthetically, the three different learning styles that people have. If we’re able to bond with them in that fashion and help them feel and understand that, we’re the right choice. We’re putting our arm around them, we’re the right choice. When they’re looking for what we do, they have a connection with us, they feel bonded with us. So that’s you’re A and your B.
Then your C, your C has everything and anything to do with the marketing and the sales. We need to “convert” them. We need to convert them to take a step with us, to do something, to adhere to whatever call to action we put on our website. I’m a big fan of call to action. Every website, every web page should have some sort of a call to action. Tell me what you want me to do when I’m there.
I like to say, our audience, we’re not that smart. We’re not that smart. As an audience, we’re not that smart. Sometimes it’s as simple as saying, “Hey, Mr. Website Visitor, do this next.” Then when they do that, give them another little piece of, “Do this next.”
So the ABC’s, we got attract, bond, and then convert.
So is your website taking care of its ABC’s? If so, I’d like to know. This is Dean from Online Marketing Muscle, take care.