In this fun and enlightening video, social media strategist Dean Mercado lays out 4 social media personality types and identifies which social media sites they most mimic. Which social media personality type are you?
And for those of you who would prefer to read, here’s the transcript:
Hi this is Dean Mercado from Online Marketing Muscle and welcome to this edition of the Marketing Minute.
We’re going to have a little bit of fun today. As I guess the guys at Online Marketing Muscle we have a little too much time on our hands and we started thinking about the different personality types that we see across social media.
So the topic today is what social media personality type are you? So we broke it down into four different categories or labels so to speak.
Now we have number one, we have the hunter. Number two, we have the gatherer. Number three, we have the medicine man. And number four, we have those who enjoy the pow wow. So let’s break them down one by one and talk about which social media sites resonate or represent those the best.
So that first one, we’re talking about the hunter. The Hunter enjoys the thrill of the chase. They enjoy the prospecting side of things. They are seekers. They’re looking for answers to things. So the sites that would resonate most with them would be your LinkedIn‘s and maybe Quora is another great site for finding answers or answering other people’s questions, that kind of thing.
Number two, the Gatherer. The Gatherer what we got there are people who love hoarding things, they love organizing things, they love gathering things basically and sites that are going to resonate most with that are sites like Pinterest, Flicker is another one where you are organizing and posting your pictures and any social bookmarking type site like StumbleUpon, Digg, Delicious, all of those would kind of fit into the gatherer type of a personality.
Then we have the Medicine Man. And the Medicine Man is the person with the answers. They are the, you could look at them as a Shaman, maybe that’s another phrase you might be comfortable with, the Chief if that sits better with you. The Google +‘s of the world, the Twitter’s of the world and Quora’s of the world if you’re taking the role of answering other people’s questions, Quora would fit there. There are people who like to philosophize, they like to share their wisdom, their knowledge, they like to be up on the pedestal, they enjoy being in front of an audience and educating. That’s your Shaman or your Medicine Man.
Then we have the last but not least, we have those people who just want to go to the Pow Wow. They want to be part of the Pow Wow. They want to enjoy themselves. Those are the socializers. The people that are just looking to connect with people and have some fun about it as well and doing some business too, nothing wrong with that as well. For those types of personality types you’re looking at the Facebooks of the world. The big big bad Facebook. That is really where the game is at when it comes to that level and that kind of a fun personality.
To review, we’ve go the Hunter, we’ve got the Gatherer, we’ve got the Medicine Man and we’ve go those that enjoy the Pow Wow.
So which one are you? We’d love to hear! From Dean Mercado at Online Marketing Muscle, Here’s to your success.