You know there comes a point in time when we realize as human beings that we don’t know it all. More important still, is the point in time following that when we realize that that’s okay, and there’s nothing wrong with it. There’s no way we can know everything. We could spend several lifetimes on this planet and still not know all that can be known.
Now do we need to know everything?… No!
However it is important to grasp the concept that there’s no need to reinvent the wheel – the world already has a wheel, and it works extremely well. Leverage that fact as well as others that are readily available to you and spend your time on the things in your business that really need your attention – like taking action for instance.
This is a very important distinction and was a critical revelation for me personally when I finally really understood it!
So what I’ve done here is assembled 10 great marketing quotes from some of the greatest minds our world has offered up so far and I’d like to share them with you in hopes of inspiring you to lift your marketing game.
❶ David Ogilvy on Advertising Ethics
❷ Albert Einstein on Metrics
❸ Al Ries and Jack Trout on Marketing Strategy and Timing
❹ Peter F. Drucker on the Power of Really Knowing Your Target Market
❺ Jay Conrad Levinson on the Never Ending Life Cycle of Marketing
❻ Philip Kotler on a Key Ingredient to Satisfying Customers
❼ Orvel Ray Wilson on Why Customers Buy
❽ David Ogilvy on Advertising Ethics
❾ Robert G. Allen on the Importance of Educating Your Target Market
❿ Jay Abraham on the Criticality of Self Promotion
Editor’s Note: This post was originally published in February 2007 and has been updated for freshness, accuracy, and comprehensiveness.