You know there comes a point in time when we realize as human beings that we don’t know it all. More important still, is the point in time following that when we realize that that’s okay, and there’s nothing wrong with it. There’s no way we can know everything. We could spend several lifetimes on this planet and still not know all that can be known.
Now do we need to know everything?… No!
However it is important to grasp the concept that there’s no need to reinvent the wheel – the world already has a wheel, and it works extremely well. Leverage that fact as well as others that are readily available to you and spend your time on the things in your business that really need your attention – like taking action for instance.
This is a very important distinction and was a critical revelation for me personally when I finally really understood it!
So what I’ve done here is assembled 10 great marketing quotes from some of the greatest minds our world has offered up so far and I’d like to share them with you in hopes of inspiring you to lift your marketing game. Here goes:
David Ogilvy on Advertising Ethics
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
Albert Einstein on Metrics
Not everything that can be counted counts, and not everything that counts can be counted.
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Al Ries and Jack Trout on Marketing Strategy and Timing
Al Ries and Jack Trout
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Peter F. Drucker on the Power of Really Knowing Your Target Market
Peter F. Drucker
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Jay Conrad Levinson on the Never Ending Life Cycle of Marketing
Jay Conrad Levinson
Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Philip Kotler on a Key Ingredient to Satisfying Customers
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Orvel Ray Wilson on Why Customers Buy
Orvel Ray Wilson
Customers buy for their reasons, not yours.
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Robert G. Allen on the Importance of Educating Your Target Market
Robert G. Allen
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Jay Abraham on the Criticality of Self Promotion
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Jeff Bezos on the Power of Viral Marketing
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Great stuff hah?! Did any of these quotes click with you or strike a nerve? Either way GOOD we’re stirring emotions! Emotions are great for your marketing! Emotions can make your marketing message more powerful!
So in closing, I’d like you to do yourself a HUGE favor – Give yourself permission to tap into and take action on the marketing wisdom of others. Remember learners are earners so become a lifelong student of marketing – believe me, you’ll thank yourself later for it. Editor’s Note: This post was originally published in February 2007 and has been updated for freshness, accuracy, and comprehensiveness.