You know, there comes the point in time when we realize as human beings that we don’t know it all. More important still is the point in time following that when we realize that that’s okay and there’s nothing wrong with it. There’s no way we can know everything. We could spend several lifetimes on this planet and still not know all that can be known.
Now, do we need to know everything?… No!
However, it is essential to grasp the concept that there’s no need to reinvent the wheel – the world already has a wheel, and it works exceptionally well. Leverage that fact and others that are readily available to you, and spend your time on the things in your business that truly deserve your attention–like taking action.
This fundamental distinction was a critical revelation for me when I finally understood it!
So what I’ve done here is assemble ten great marketing quotes from some of the greatest minds our world has offered up so far, and I’d like to share them with you to inspire you to lift your marketing game.
Here goes:
❶ David Ogilvy Quote on Advertising Ethics
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy was one of the most successful and well-known advertising executives of his time. He was also a stickler for ethical practices in advertising. In his opinion, any ad that a person wouldn’t want their family to read was crossing the line. He believed that lies had no place in advertising, even if they were telling a white lie or stretching the truth a bit.
Instead, he believed in being straightforward with people and providing them with accurate information. After all, if you wouldn’t want your own wife to be lied to, why would you do it to someone else’s? That kind of thinking made David Ogilvy a successful and respected Advertising Executive. It’s a shame that more people in the industry don’t share his commitment to Advertising Ethics.
❷ Albert Einstein Quote on Metrics
Not everything that can be counted counts, and not everything that counts can be counted.
Marketing metrics are essential for any business that wants to be successful. Without metrics, businesses would not know how well their marketing campaigns perform or whether their efforts result in increased sales.
However, it’s important to remember that not everything that can be counted, counts. Some aspects of marketing are difficult to quantify, but that doesn’t make them any less important.
For example, the relationship between a brand and its customers is hard to measure, but it’s still essential to the business’s success. Einstein was onto something when he said that not everything that counts could be counted. Marketing is one of those things. It’s complex and multi-faceted, and some aspects of it defy measurement. But that doesn’t make metrics any less important.
Marketing metrics may not be able to capture everything, but they’re still essential for any business that wants to succeed.
❸ Al Ries and Jack Trout Quote on Marketing Strategy and Timing
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Marketing strategy and timing are the two most essential factors in any marketing campaign. Everything else is secondary. Al Ries and Jack Trout are two of the most respected marketing minds globally, and they both agree that strategy and timing are essential to success. Without a solid strategy, it doesn’t matter when you launch your campaign—it will always be doomed to fail.
Similarly, even the best-planned campaign will fail if it’s not launched at the right time. Marketing is all about timing. Timing is everything. Get it right, and your campaign will be a success. Get it wrong, and you’ll waste your time and money. Marketing strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
❹ Peter F. Drucker Quote on the Power of Really Knowing Your Target Market
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Deeply understanding your target market is the key to success in marketing. It’s not enough to just know who your target market is; you need to understand them so well that you can speak their language and sell them your product or service without them even realizing it.
This is the kind of marketing that Peter F. Drucker is talking about when he says, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
To achieve this level of understanding, you need to go beyond just demographics and psychographics, and genuinely get to know what motivates your target market and what they are looking for in a product or service. Only then can you create a marketing campaign that will truly resonate with your target audience and have a lasting impact.
❺ Jay Conrad Levinson Quote on the Never Ending Life Cycle of Marketing
Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
There’s a reason Jay Conrad Levinson is considered the father of modern marketing—he gets it. In a complex and ever-changing landscape, marketing is the one constant. It is the never-ending life cycle that helps businesses survive and thrive.
The beauty of marketing is its versatility. It is an ever-evolving tool that can be used in a million different ways to reach a million different audiences. And, just when you think you’ve got it figured out, the landscape changes, and you have to start all over again.
But that’s the beauty of marketing—it’s constantly changing, always evolving, and always exciting. There’s never a dull moment when you’re a marketer! So embrace the never-ending life cycle of marketing and enjoy the ride!
❻ Philip Kotler Quote on a Key Ingredient to Satisfying Customers
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
To create satisfied customers, you, as a marketer, need to understand what they need and want. This understanding involves more than simply trying to sell them your product or service. Instead, you need to take the time to understand their pain points and what would make their life better. Only then can you create a solution that will solve their problem and deliver satisfaction— a key ingredient to satisfying customers.
By taking the time to understand them and their needs, you can create a win-win situation for everyone involved. So don’t be afraid to get to know your customers deeper. It will pay off in the end.
❼ Orvel Ray Wilson Quote on Why Customers Buy
Customers buy for their reasons, not yours.
Why do customers buy? This question has been asked since the beginning of commerce, and it’s one that still confounds many businesses today. The answer, of course, is that customers buy for their reasons, not yours. As Orvel Ray Wilson so eloquently puts it, “Customers buy for their reasons, not yours.”
This simple statement is profound in its implications. It means that before you can sell anything to anyone, you need to understand why they would want to buy it in the first place. What need does it fulfill? What problem does it solve? Once you understand the customer’s motivations, you can craft a message that resonates with them and helps guide them to a buying decision.
So if you want to be successful in marketing, start by understanding why customers buy. It’s the only way to ensure that you’re selling them something they genuinely want. And when you do that, you’ll find that the sales will take care of themselves.
❽ Jeff Bezos Quote on the Power of Viral Marketing
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
There’s no doubt that viral marketing can be incredibly powerful. Just look at the success of companies like Dropbox and Slack, which both used viral marketing campaigns to achieve massive growth. But what is it about viral marketing that makes it so effective?
In my opinion, it comes down to three things: reach, engagement, and emotion.
Firstly, a successful viral marketing campaign has the potential to reach a vast audience very quickly.
Secondly, it must engage users on an emotional level—After all, people are more likely to share something that they feel strongly about.
And finally, a viral marketing campaign needs to have a strong call to action that encourages people to share it with their friends.
When all of these elements come together, you have the recipe for a truly successful viral marketing campaign.
So if you’re looking to take your business to the next level, don’t underestimate the power of virality!
❾ Robert G. Allen Quote on the Importance of Educating Your Target Market
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Allen’s opinion on the importance of educating your target market is spot on. In today’s day and age, customers are bombarded with so many choices that it can be challenging to stand out from the crowd. Education is critical in showing customers why they should choose your product or service. It’s not enough to only tell them what you offer; you need to show them how it will benefit them and improve their lives.
By providing training and instruction on how to use your products effectively, you can turn one-time buyers into lifelong fans. And that is the ultimate goal of every good marketer.
❿ Jay Abraham Quote on the Criticality of Self Promotion
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.
Jay Abraham is definitely onto something when he talks about the criticality of self-promotion.
Great ideas are a dime a dozen in today’s highly competitive marketplace. Therefore, you need to be able to sell yourself and your ideas to get ahead. That’s why self-promotion is so important. It’s not enough to be a good marketer; you also need to be a great self-promoter. The ability to sell yourself and your ideas separate successful marketers from the rest of the pack.
If you want to be successful, you need to learn to promote yourself effectively. It’s the only way to stand out from the crowd and make your voice heard.
Thanks, Jay Abraham, for this important reminder!
Final Thoughts On These Great Marketing Quotes
Great stuff, hah?!
Did any of these marketing quotes click with you or strike a nerve?
Either way, GOOD… we’re stirring emotions! Emotions are great for your marketing! Emotions can make your marketing message more powerful!
In Closing
So in closing, I’d like you to do yourself a HUGE favor—Give yourself permission to tap into and take action on the marketing wisdom of others. Remember, learners are earners, so become a lifelong student of marketing—believe me, you’ll thank yourself later for it.
Next Steps
If you’re looking to take your business to the next level, don’t underestimate the power of marketing! Schedule a complimentary Discovery Session with one of our marketing experts today, and we’ll show you how we can help.
And oh. Do you have a favorite marketing quote that you’re willing to share? We’d love to hear it! Post it in the comments below.
Great quotes! “Customers buy for their reasons, not yours.” really hit home for some reason. This is ideal for the small mom and pops marketing. Absolutely great stuff. You should put it on a t-shirt.
Yes Scott that is an amazing quote isn’t it?! “Customers buy for their reasons, not yours.” It’s so simple yet so powerful. The key is to adopt it as a philosophy and execute that thinking in your business… agree? If any small business owner just followed the advice of each of these quotes to the letter all the time, their small business might not be so small for long!
Love this “Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income”
That’s one of my favorites too Cijo. Thanks for chiming in!