As any decent chef will tell you, that pinch of this or dash of that key ingredient along with some TLC (tender love and care) can make or break a dish.
Now as far as key ingredients go, I’m not talking about the main ones of the dish such as the meat or the vegetable, I’m talking about the minor but key ingredients such as a certain spices like salt, pepper, coriander, or cumin.
Let’s take salt and pepper for example; without those key ingredients, your food may taste bland to some. Well it’s the same with your marketing. Without applying certain key ingredients such as inspiration and intuition to the mix, your marketing may come across as bland and not generate the response you desired.
Let’s dig in and explore each of these 2 key marketing ingredients a bit further.1
A Pinch of Inspiration
As a speaker, author, and all-around ambassador for great marketing, I am always on the lookout to be both inspired and inspiring in my marketing. And that’s how I feel about all marketing as well; it should be both inspired and inspiring. The Law of Attraction simply says that you attract into your life whatever you think about. For me, I consciously seek out inspiration so I always seem to find it – and sometimes it’s in the oddest most unexpected places. I’ve simply become very adept at drawing the connection between each inspiring moment and my marketing. As for this article, I was inspired by a great book that I just read aptly titled “Inspiration” by Dr. Wayne Dyer. Great book by the way, I highly recommend it. Anyway, I’ve learned to gain inspiration from not only my experiences, but also from the experiences of all those around me. And I always try to work that inspiration along with the vibe it carries into my marketing.So what inspires you? And how can you work that inspiration into your marketing so that it inspires others with the same effectiveness or better?
For starters, take a look at what others are doing to market their products and services. Does any of their marketing inspire you to take action? Now chances are yes, there is marketing out there that is targeted at you that does its job by inspiring and moving you into action. Note that feeling of inspiration. Jot it down on a piece of paper along with why it inspires you. And try to capture that effectiveness in your marketing.
Additionally, get to know what inspires your target market and moves them into action. Not sure what that is exactly? Then get to know them better and ask them; it’s as simple as that.2
A Dash of Intuition
Your marketing must feel good to you, period! Not to get all mystic on you but I do believe that your marketing materials and message carry your energy, your vibe, your aura, or whatever you want to call it, with them. So for example, if you feel good about an ad that you have put together, there’s a good chance that those coming into contact with your ad will intuitively feel good about it as well – and vice versa.Learn to trust your gut! If something in your marketing doesn’t feel right to you, it probably isn’t. Additionally, beware of integrity conflicts here. Make sure that all of your marketing is consistent with your values as well as the values of your organization. Any inconsistencies will eventually show up on the intuition radar of your target market; and if this happens, your target market may not know why they don’t trust you or feel good enough about your offer to buy, they’ll just sense something isn’t right with you and tend to distance themselves from you.
So in closing, people love to buy and far be it from us to hinder their desire to do so from us by skimping on key marketing ingredients for our recipe for success. By simply adding these 2 key ingredients, inspiration and intuition to your marketing recipe, you are providing the necessary spices that can make you target market’s buying decision and easy one that they can feel good about.
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