Top 3 Business and Marketing Lessons Learned in 2008

Dean Mercado Coaching & Strategy

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.Vince Lombardi

Well yes another year has seemingly breezed by but 2008 was a very different kind of year for so many reasons. The biggest one of the 2008 marketing lessons that comes to mind was all the doom and gloom surrounding conversations about a failing economy. It seemed like so many people were using the supposed failing economy as an excuse to crawl under a rock and die. “Oh no one is spending money right now so they won’t buy my services… it’s that damn economy.  Oh no one is giving me leads anymore… it’s that damn economy. This damn economy is killing me!”

I’m saddened to say that I’ve heard it all this past year!

That venomous message seemed to permeate every orifice of our being – as scary as that sounds!

So as usual as each year passes by there are so many lessons we can learn and grow from each year. And for me there were 3 core ones that I’ll share with you here:

#1 – Don’t Buy Into the Bull

Yes while it’s true that the economy had been in quite a state of flux in 2008, that didn’t mean that I had to sit idly by and suffer. That was completely against all I stand for as I firmly believe that we create our own reality. So my mantra quickly became “if it is to be, then it’s up to me!” It’s up to me to as Ghandi once said “to be the change I wanted to see in the world”. I knew it was time to step up my game in a big way… and I did!

Let someone else do the worrying… Let someone else do the blaming… Let someone else become the ‘victim’… not me… I refused. My credo for 2008 quickly became “When the going gets tough, the tough get marketing”. I decided to live or die by what I do best… marketing! Hey guess what? I’m still here so I guess it worked.

#2 – Focus on My Fastest Path to Cash

No matter what, money does make the world go around; therefore it was critical that I earn my share.

Now you must have heard the saying that ‘the grass is always greener on the other side’. Well my experiences over the past year confirmed for me that this doesn’t have to be the case! The grass can be plenty green right here! I just had to learn how to nurture it better. So this past year I focused diligently on nurturing and growing my most promising and lucrative profit centers. The few that I did choose to do were to be done great. My focus became razor-sharp at marketing, selling and delivering those specific services and those only. Everything else went into what I call the ‘parking lot’ — a repository for items worth consideration at some time in the future — just not now.

#3 – Greater Health Leads to Greater Wealth

I honestly can say that taking the time out of my already hectic schedule to focus on my physical health was the single-most smartest move I made all year!

As my physical health improved so did so many other critical areas of my life. My brain felt sharper… I became more focused… I had more energy… my self esteem climbed through the roof… heck even the air smelled fresher, need I go on?

What did I do differently? Well 3 main things: weekly chiropractic care, regular massage therapy, and I became much more conscious of what I was eating. Hey I lost 23 pounds in 2008… that’s no small feat! However with the right regimen, the right coaching, and a strong desire… it really did happen easily. Big thanks to both my wife Andrea and the team over at DREAM Wellness for all their guidance, support, and care.

So in closing, I’ll tell you that sitting around blaming stuff outside your control will not get you the things you want in life. Tough times will certainly test your will! How bad do you want it? Because I’ll tell you this challenging economy will weed out the weak – that’s for sure! And you know what; maybe that’s not such a bad thing. That’ll just leave more for those who are willing to play a bigger and better game. I intend to continue to raise my game… how about you?

Pumped Up Business

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