Alright so you have what you think is a good website. Now what? What do you need to do to not only get it to earn its keep, but turn it from good to great?
Well, in order to have an effective website of any sort, there are essentially 3 things that have to happen:
- Your target market needs to know that both you and your website exist in the first place. So let me ask you, do the people, who you need to know, that you exist, know that you exist? Additionally, what actions are you taking to build awareness?
- Knowing is not enough, you need to persuade them to visit and in most cases, visit often. So what actions are you taking to do that? What’s in it for them?
- So now they see the value your website offers them and they finally do stop by, now what? Well you need to convince them to carry out your intended call to action… whether that is to sign up for your newsletter, comment on your blog, or to buy whatever it is you’re selling. Your ability to get your target market to take your desired action is the bottom-line determining factor of a great website.
So in closing, you need to be aware that owning a website is not a set-it and forget-it sort of activity. Without continually implementing the 3 things I just mentioned, your website, any website will simply become a money drain.