As part of their “Put Your Web Site To Work” Series, Dean Mercado and Bill Baylis discuss and share 3 web site tweaks and make a great first (or second) impression on your audience.
Well we go back and we check them out on the web. We check out and see if we can find them and one of the things I look for is what kind of a website do they have? Right so you get up to their website and they sounded like pretty cool on the phone when you met them and then all of a sudden you go to their website and waa waa waa waa right it’s just inconsistent their websites a piece of whatever. so not really matching up with what you expected to see so it causes that little bit of an inconsistency which makes us uncomfortable and therefore we don’t buy, we don’t do whatever that you might have wanted us to do. What we’re going to share with you today are these three tweaks that you can do. We never want that to happen, right I mean that’s just a horrible thing to have happen to us, so things you can do. Number one you’ve got to look the part. So let’s talk about number one being your imagery. Right? You’ve got to improve the imagery. It’s got to be killer imagery, it’s got to look right, be sized right and it’s got to just look the part. That’s right, it’s got to make you look bigger than life. I mean that’s really what you want to do. You want it to enhance somebody’s experience about you not detract from it. So increasing the video, I mean the imagery is critically important in this case and I gave you a little freudian slip into the second one there, it’s video, you gotta let them experience you. That’s what we’re doing here. We’re giving you a real taste of who Dean and Bill are and it just works out phenomenal these days. So get video in there as well, let them experience and also shows you in action, that’s important. Let them see you do your thing a little bit, ok? So then the third tweak that you can do is probably one of the most important ones as well, ok so you had a good impression with the visual stimulation and they’ve seen your video and it looks cool and then they look around and they see you’ve got a blog and then all of a sudden zero comments. So the third big piece of this is engagement. Engagement. You’ve got to get. All those things matter Dean right, they want to see how many times those pages were liked either on your Google your Facebook, they’re looking, they’re paying attention. They’re also looking Dean to see if anyone’s been commenting. right right, its huge because number one nobody wants to be that first commenter, that you should know. So if you’ve got a bunch of blog posts and you have zero comments, it just shows that nobody thinks that your blog is important enough to communicate with you around that so that is a credibility thing Those with a high credibility tend to have an audience, to have followers. This is important stuff. Nobody wants , they don’t want to come to your site and see well there’s nobody paying attention, why should I? So we gave you three huge things there. These are 3 pretty simple things to do if you can’t do them yourself get your web person to help you out here. Get better imagery going, get some video shot, it doesn’t take a lot of money these days to shoot a quick little video like this and work your way to getting the engagement. Find some partners, get some stuff going on there, get some engagement. Comment on other people’s stuff. We’ll be sharing with you sharing down the road some secrets around that. Right and making that happen more for you, so pay attention more is coming, so for Dean Mercado, Bill Baylis, we want to thank you for being with us here today. Take care.