Marketing campaigns are essential to every business that hopes to grow… period. They help drive your company’s numbers and build relationships with customers. The problem is it’s not always easy to come up with marketing campaign ideas… let alone ones you can automate.
Fortunately, there are solutions to this problem. One such solution is to implement automated marketing campaigns that target different segments of your audience; Better yet, during different points in their customer journey. These campaigns can create new sales and marketing automation opportunities for your business.
Perhaps their most important advantage is the way they free you up to focus on other tasks… ones that cannot be automated or delegated.
So, the question is, what are some good automated marketing campaign ideas?
If that’s what you want to know, you’re in luck! Here are five automated marketing campaign ideas that can help grow your business.
1. Welcome (indoctrinate) New Subscribers
Did you know that email subscribers are more engaged with welcome emails than any other message you send them?
Digital Information World found that 82% of people open emails welcoming them to the mailing list.
Wow that’s power you can leverage!
So, what should you include in your welcome email?
Start by giving your new subscriber an idea of what they can expect by introducing them to the brand in more detail.
From there, send some follow-up emails at appropriate intervals to shed more light on your benefits. When somebody first joins your mailing list, think of it like a first date with someone you are interested in getting to know. They’re fascinated in what you have to say, so use that to your advantage!
If you gain subscribers through a form on your website, you can connect your form builder app to your sales automation software through various apps. This strategy allows you to build an automated workflow that adds these subscribers to your welcome email campaign.
2. Deliver Lead Magnets
Automated marketing campaigns are perfect tools for delivering lead magnets to subscribers. A lead magnet is any product or service that your audience deems valuable enough to exchange their contact information for.
The most important part of a lead magnet pitch is the follow through. Once somebody accepts the pitch, your first priority is to deliver the goods. Fortunately, automated emails can do most of the heavy lifting here.
If you can transmit your lead magnet through email, consider creating an email series that continuously provides value to your audience. This method works best when your lead magnet happens to be some form of information.
For example, let’s say your lead magnet is an eBook about the subscriber’s field. In your first email, deliver that eBook. From there, send several follow-up emails with more information about their field.
3. Upsell / Cross-sell Other Products and Services
Once a customer purchases one of your products, all your hard work pays off. Don’t rest on your laurels though!
Now that you’ve gotten them to buy a product, you may want to become that customer’s reliable provider of all products and services related to their particular need.
To develop that relationship, customers need exposure to other products and services that can serve them as well.
So, let’s talk about ways you can do that.
Once again, sales automation tools provide a mechanism for this. There are two primary strategies you can use to present customers with other products.
First, if the customer has already purchased something from you, upsell or cross-sell them other related items they may like. To get the most bang-for-the-buck here, set this up in advance and trigger it automatically once a purchase happens.
Second, tag subscribers based on the links they click in your emails. You can also investigate what pages they visit on your website. From there, send targeted emails with discounts that incentivize them to purchase products they’ve looked at.
Lot’s of possibility here.
4. Offer Limited-Time Discounts
Limited-time offers are a tried and true method for increasing sales immediately. Each year, when Black Friday and Cyber Monday roll around, workers across America spend countless hours writing emails about limited-time offers.
Imagine how much time you could save if you didn’t have to rewrite those emails every time. Fortunately, it’s not just wishful thinking! You can automate this process instead. Write them once, and then automate them in a campaign.
Sales automation software allows several options for this. You can create teaser emails, countdowns, promotions, and more. You can tag people who abandon their carts while shopping online and automatically trigger a campaign to follow-up in an attempt to get them to resume shopping.
Again… Lot’s of possibility here.
5. Gather Subscriber Feedback
When you build a sizeable subscription list, it’s easy to see those names as nothing but numbers. You can fall into the trap of seeing their sole purpose as purchasing your products. However, your subscribers can be a wealth of information.
One way to harness those resources is to send surveys. Surveys can provide you with critical data to help improve your business performance.
Once you’ve collected your data, thoroughly examine it.
What areas seem to be most successful?
What products or resources went underutilized by customers?
These metrics can help you improve for the next quarter or business year.
Start Using Automated Marketing Campaigns Today
Automated marketing campaigns can work wonders for improving your business. They create new opportunities to build relationships with customers and add more room in your schedule.
Would you like some help automating some of your sales and marketing campaigns?
Let’s talk. Contact us for a no-hassle Discovery Session and let’s explore what’s possible for your business.