Many people are completely lost when it comes to the best website design and what they end up with is a site that is dull, boring, and out of date, resulting in no visitors. No visitors equals no business! Check out these 7 tips to help make your site more effective.
➊ Make Your Message Clear and Concise
When it comes to proper website strategy, you want to make sure that the message your are trying to get across is clear and concise. You need to use an active voice that is going to jump out and draw readers into your website. If your message is boring you can be sure that they are just going to click the mouse and head somewhere else for the information they are looking for. Interesting, yet clear and concise is the way to go.
➋ Use Snappy Headlines and Bullet Points
One of the best website tips you can follow is to use snappy headlines that draw the reader in and then bullet points evenly spaced throughout your copy to be sure that you keep their attention. Internet readers are scanners, so you want them to be able to get the information they are looking for quickly and easily. If you make it too much work for them they will leave and you will have lost any chance of gaining that customer.
➌ Select Images Carefully
Images on your website can help by breaking up sections of block text and giving the reader a break. Sometimes it is best to look for a great web design company to help you with this part of the process. If you use images to highlight your text, you will encourage your visitors to read further. Images also help you to describe what your message is, and that is always a good thing because the easier you make it for people, the more likely they are to stick around.
➍ Color is Key
Another area where you may want a good web design service to help you is when it comes to color. Color is one of the most effective tools there is at drawing in an audience. Red, yellow, and orange are considered to be action colors. Just as an example, it might be best to put your buy now button in red if you want it to stand out from the rest of your text.
➎ Keyword Phrases are Necessary
While you don’t want to overstuff your keyword phrases, you do want to sprinkle them liberally throughout your content. Keyword phrases are what helps the search engines make it easier for people to find your website. You want well-written copy that has keyword phrases in prime spots so that you can rank well in Google searches.
➏ Keep Experimenting
Website design and content are never an exact science, so you will have to keep experimenting to find what is right for you. For example, maybe more images on your site works better for what you are trying to sell or promote whereas on another site it is better to just have a few bullet points explaining what exactly your services are. Also one site may work better in a certain color than others, it all depends on your business and what you are selling or promoting. You just have to experiment and see what works best and what brings in the most traffic for your type of business.
➐ Keep Track of Your Traffic
You also should keep track of the traffic to your website in order to judge how things are going at all times as well. There are tools you can use to monitor the performance of your site and we can help you with that if you would like!
So I hope this was helpful by giving you a few tips about designing your site. As always if there is anything we can help you with, please feel free to give us a call and schedule a free strategy session!