Have you faced challenges with marketing your cleaning business?
You need to make sure customers know who you are and what you do. You also need to present your business as friendly and professional. It can be hard to keep up with these and all the other factors that go into marketing a company.
Beyond your catchy slogan and expertise is a world of other businesses marketing the same services that you offer. And, those services, whether comparable or not, pose direct competition to your company. That’s why it’s important to have a good marketing strategy in place.
So, how do you market your business in a way that ensures a positive customer response?
If you’re starting a cleaning business, or even if you’ve had one for a while, and you’re looking for great marketing strategies, you’ve come to the right place. In this article, we’re discussing eight surefire ways to market your services. Keep reading to learn more.
Marketing Your Cleaning Business
Marketing your cleaning business starts with your promise to your potential customers. Don’t make claims or promises that you can’t keep and try to avoid sales-y pitches so as not to overwhelm people. Instead, just be yourself and present your services with honesty and integrity.
But that’s just the beginning. There are several ways that you can market your business to get in front of your customer base and let them know you’re ready to work for them.
Assess the Competition
The first thing you want to do before even starting up marketing efforts is to assess your competition. See what they’re doing to obtain customers and if you think it’s working, you can even follow suit. If the results appear to be that your competition is not flourishing with their own marketing efforts, take note of that too.
Find out what types of services the competition offers and how much they’re selling those services for. You can use these numbers to gauge your own prices and perhaps out-perform them with your trusty services.
Survey Your Market
Find out where the people are that need your services. You can create consumer surveys and even walk door-to-door to assess what people are looking for. Ask them how much they’re willing to pay for services and what type of cleaning they’re interested in.
Besides that, you can try to find out where new housing developments are being built in order to prepare to cater to that market. You can still cater to other areas, too.
Also, keep in mind that many neighborhoods use referral-based programs to find services. You may want to do your best to find out who and where those programs are to market directly to them.
Creating Your Logo
Once you know who and where and what, you can start working on your logo design. This design will be the staple feature of your cleaning business so make it count. You can design it on your own or use various services that can create a custom logo for you.
Make sure your logo entails as many details about your business as possible. Perhaps include a vacuum cleaner or mop as part of the design so people will instantly know what you’re marketing when they see your marketing materials.
In this new era of the internet age, social media is one of the biggest influences on the market for any product or service. Create a Facebook page or other social media channels that will draw customers to your website. Make sure to include your logo and pertinent information that engages the customer and makes them want to learn more about you and your business.
If you didn’t catch it mentioned above, a website is imperative for running a successful business. This is the place where your customers will go to find out more about your services and the overall integrity of your business. Make sure your website is professional and easy to navigate.
You should always include contact information and keep it up to date at all times. Also, don’t forget to create an ‘About Us‘ page that describes your reason for doing what you do. This will draw the customer in and allow them a chance to get to know you better before meeting with you for the first time.
Fliers and Business Cards
Fliers and business cards may seem like the old school way of marketing, but it still works. And quite well, actually. Don’t forget your logo on the front page!
Business cards should include contact information and perhaps short details about your services. Fliers should be a preface to your website and include most details about services and pricing.
Customers like having something material and concrete to hold in their hands when it comes to learning about a business. Don’t leave them without this important piece of marketing material.
Promotions and Discounts
Promotions are a great way to draw customers in so that you can get your foot in the door. You can offer free merchandise or services that compliment your service menu so that customers can get a taste of how well you perform.
Discounts are another way to get customers but more importantly, keep them. Consider offering discounted or a la carte service for your most loyal customers. They’ll spread the word and you’ll earn more business.
If you have employees working for you, make sure to train them so that they represent your company everywhere they go. Give them business cards and fliers to hand out when they meet new people. Tell them to go the extra mile for customers so that repeat business and referrals will be more likely.
The most important thing is to make sure you and your employees project confidence and responsibility at all times. People will notice these characteristics before they even realize your marketing efforts. The first impression is often the only impression that matters.
Marketing your cleaning business is all about getting the word out to your potential customers so you can make a sale. Be adamant about spreading the word regarding your services so that people can make informed decisions. Don’t forget to include pricing in your marketing materials so you don’t have to worry about answering those questions later.
If you offer specialty services where charges may differ, you can include basic information that details the service so that customers will know what they’re paying for. Keep in mind that some customers may still want to haggle over these charges and you can make a determination at the time of sale whether to offer discounts or promotions.
If you need help marketing your cleaning business online, or if you have questions, schedule a consult with us. We provide a multitude of services that can get you going with continued success.
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