Our Mission
Based on Long Island, NY (Wantagh to be specific), Online Marketing Muscle® is a marketing automation agency that helps service-based small to mid-sized businesses around the globe leverage the power of the Internet to expand their credibility, visibility, and reach.
Using a unique combination of Internet Marketing Coaching (to teach our clients how to fish) and Internet Marketing Consulting (when our clients just want us to give them the fish), we see ourselves as ‘beacons of light’ helping our clients focus on the right solution at the right time to achieve their ‘fastest path to cash.’
Online Marketing Muscle
Our Story
Founded in June of 2004… an eternity in the online world… Online Marketing Muscle was the result of founder Dean Mercado’s pursuit to satisfy his entrepreneurial-bug. Not just with any business though. There were major stipulations.
Living by the concept of “how you do anything is how you do everything”… a concept Dean and his wife (and business partner) Andrea Mercado adopted and adapted from a man named T. Harv Eker at one of his seminars… there were conditions. The business had to be a sustainable one in a growing industry. Additionally, it had to be one that leveraged Dean’s three core strengths and passions together… technology, marketing and leadership.
Despite warnings by peers and so-called experts of the time that this thing called the Internet was just a fad, well over a decade later, Online Marketing Muscle was and still is that business!
Adapting a quote from hockey great Wayne Gretzky, Online Marketing Muscle saw where the puck was going. It was going online!
2004
Incorporated as The Fruitful Management Corp
2004
2006
Rebranded as Online Marketing Muscle
2006
2007
Andrea Mercado Joined the Executive Team Full Time
2007
2012
Relocated Corporate Headquarters to Hauppauge, NY
CEO Dean Mercado Co-Authors #1 Bestseller on Amazon “The MindStretch”
2012
2014
Celebrated Our 10-Year Anniversary
2014
2015
Achieved Keap Certified Partner Status
2015
2020
Relocated Corporate Headquarters to Wantagh, NY
2020
Online Marketing Muscle
Our Culture
Our company’s purpose is all about “energizing small business success.”
This is what drives us. This is what our company culture is based on. It is our hell-bent pursuit of that purpose that makes our clients, partners and us successful. We invest greatly in ourselves and continuously encourage the same from all we work with.
We read the best books… study the best masters… test the most-promising marketing tactics and strategies… we stay-in-the-know so that we can bring that world-class wealth of knowledge to our clients.
Meet Our Leadership Team

DEAN MERCADO
Our Visionary Thought Leader (A.K.A Founder & Chief Executive Officer)
#1 Best Selling Author; Internet Marketing Coach, Strategist & Speaker; Yankees Fan; Drummer; Veggie Gardener; Husband & Dad of 2 Awesome Kids!

ANDREA MERCADO
Our Numbers Expert (A.K.A Vice President & Chief Financial Officer)
Internet Marketing Company CFO; Travel Enthusiast; Parrot Fanatic; Obsessive Organizer; Loving Life w/Awesome Husband and 2 Adorable Kids!
Resonate With Our Mission?
Perfect… we are always on the lookout for the ‘right’ person to help us continue to raise our game. Is that you? There’s only one way to find out. Apply today!