Our Mission
Based on Long Island, NY (Hauppauge to be specific), Online Marketing Muscle® is a sales and marketing automation agency that helps growth-minded entrepreneurs play a bigger, better game without the chaos.
Using a unique combination of Internet Marketing Coaching (to teach our clients how to fish) and Internet Marketing Consulting (when our clients just want us to give them the fish), we see ourselves as ‘beacons of light’ helping our clients focus on the right solution at the right time to achieve their ‘fastest path to cash.’
Online Marketing Muscle
Our Story
Founded in June of 2004… an eternity in the online world… Online Marketing Muscle was the result of founder Dean Mercado’s pursuit to satisfy his entrepreneurial-bug. Not just with any business though. There were major stipulations.
Living by the concept of “how you do anything is how you do everything”… a concept Dean and his wife (and business partner) Andrea Mercado adopted and adapted from a man named T. Harv Eker at one of his seminars… there were conditions. The business had to be a sustainable one in a growing industry. Additionally, it had to be one that leveraged our three core strengths and passions together… technology, marketing and leadership.
Despite warnings by peers and so-called experts of the time that this thing called the Internet was just a fad, well almost two decades later, Online Marketing Muscle is still going strong!
Adapting a quote from hockey great Wayne Gretzky, Online Marketing Muscle saw where the puck was going. It was going online!
2004
Incorporated as The Fruitful Management Corp
2004
2006
Rebranded as Online Marketing Muscle
2006
2007
Andrea Mercado Joined the Executive Team Full Time
2007
2012
Relocated Corporate Headquarters to Hauppauge, NY
CEO Dean Mercado Co-Authors #1 Bestseller on Amazon “The MindStretch”
2012
2014
Celebrated Our 10-Year Anniversary
2014
2015
Achieved Keap Certified Partner Status
2015
2020
Temporarily Relocated Corporate Headquarters to Wantagh, NY
2020
2021
Relocated Corporate Headquarters Back To Hauppauge, NY
2021
Online Marketing Muscle
Our Culture
Our company’s purpose is all about “energizing small business success.”
This is what drives us. This is what our company culture is based on. It is our hell-bent pursuit of that purpose that makes our clients, partners and us successful. We invest greatly in ourselves and continuously encourage the same from all we work with.
We read the best books… study the best masters… test the most-promising marketing tactics and strategies… we stay-in-the-know so that we can bring that world-class wealth of knowledge to our clients.
Core Values
We Stand For R-E-S-P-E-C-T
At Online Marketing Muscle we live and breathe with RESPECT… We RESPECT the People… We RESPECT the Process… We RESPECT the Product… and we RESPECT the Profits… both for ourselves and our Clients!
But it doesn’t end there.
R-E-S-P-E-C-T is also an acronym for… Resourcefulness… Education… Success… Positivity… Enthusiasm… Communication… and Teamwork!
(Hover over or tap each core value to learn what each mean to us)
R
Resourcefulness
We are unstoppable... where there is a will there is a way.
E
Education
We believe that to grow as a company, we must first grow as individuals.
S
Success
We... our Clients... and our Client's Clients all must win... we call this WIN3.
P
Positivity
We are beacons of light... taking a stand for the greater good.
E
Enthusiasm
We LOVE what we do and who we do it with... and it's clearly obvious.
C
Communication
We seek first to understand, then to be understood.
T
Teamwork
We are clear that business is not a one-person sport... it takes a tribe.
Meet Our Leadership Team

DEAN MERCADO
Our Visionary Thought Leader (A.K.A Founder & Chief Executive Officer)
#1 Best Selling Author; Internet Marketing Coach, Strategist & Speaker; Yankees Fan; Drummer; Veggie Gardener; Husband & Dad of 2 Awesome Kids!

ANDREA MERCADO
Our Numbers Expert (A.K.A Vice President & Chief Financial Officer)
Internet Marketing Company CFO; Travel Enthusiast; Parrot Fanatic; Obsessive Organizer; Loving Life w/Awesome Husband and 2 Adorable Kids!
Resonate With Our Mission?
Perfect… we are always on the lookout for the ‘right’ person to help us continue to raise our game. Is that you? There’s only one way to find out. Apply today!