Small Business Success!
Digital Marketing Coaching & Consulting
Founded in June of 2004… an eternity in the online world… Online Marketing Muscle was the result of founder Dean Mercado’s pursuit to satisfy his entrepreneurial-bug. Not just with any business though. There were major stipulations. Living by the concept of “how you do anything is how you do everything”… a concept Dean and his wife (and business partner) Andrea Mercado adopted and adapted from a man named T. Harv Eker at one of his seminars… there were conditions. The business had to be a sustainable one in a growing industry. Additionally, it had to be one that leveraged Dean’s three core strengths and passions together… technology, marketing and leadership.
Despite warnings by peers and so-called experts of the time that this thing called the Internet was just a fad, over a decade later, Online Marketing Muscle was and still is that business!
Adapting a quote from hockey great Wayne Gretzky, Online Marketing Muscle saw where the puck was going. It was going online!
Great marketing paves the way to an easier sale!
We are experiencing the convergence of marketing and sales… the lines are forever blurred. Fighting the natural progression here is futile. The solution is simple yet not easy. Create marketing that attracts your ideal target market.
It is all about connecting with our target market via media that they both want and prefer. It is about communicating ‘with’ our audience not speaking ‘at’ them.
Your bottom-line is the bottom-line!
No if, ands, or, buts about it… we all must get what we need from our relationship together. Whether that is traffic, leads, clients, market position, or financial rewards… we all must win.
At the onset of our engagement together, we co-establish Key Performance Indicators (KPIs) to keep everyone ‘honest.’ We measure and track performance against desired results. This ensures working together makes sense both in the present and in the future.
If you are not growing, you are dying!
Simply put, we know this sounds harsh however, the business world will not wait for you. Potential clients / customers / patients are not sitting there pining away for you. The business-world is fast-paced and continues to increase exponentially year-over-year.
Who’s to blame? Well no one… and everyone. The Internet is only facilitating the hyper-demands of its users. All businesses, yours as well as ours, need to keep up, or risk being passed up.
Our company’s purpose is all about “energizing small business success.” This is what drives us. This is what our company culture is based on. It is our hell-bent pursuit of that purpose that makes our clients, partners and us successful.
We invest greatly in ourselves and continuously encourage the same from all we work with.
We read the best books… study the best masters… test the most-promising marketing tactics and strategies… we stay-in-the-know so that we can bring that world-class wealth of knowledge to our clients.
Meet Our Leadership Team
Our Visionary Thought Leader (a.k.a Founder and Chief Executive Officer)
#1 Best Selling Author; Internet Marketing Coach, Strategist & Speaker; Yankees Fan; Drummer; Veggie Gardener; Husband & Dad of 2 Awesome Kids!
Our Numbers Expert (a.k.a Vice President and Chief Financial Officer)
Internet Marketing Company CFO; Travel Enthusiast; Parrot Fanatic; Obsessive Organizer; Loving Life w/Awesome Husband and 2 Adorable Kids!