Need more leads for your business?
Having trouble converting those leads into prospects and then ultimately Clients?
Then you are going to want to tune into this marketing video where we share an ancient marketing secret.
For those of you that prefer to read the transcript:
Hi I’m Dean Mercado from Online Marketing Muscle and shhhhhh hold on a second, I’ve got an ancient marketing secret for you here today and I hope you enjoy this. Now keep in mind that unless I tell you this you’re probably going to be saying to yourself “I know that!’ and I’m going to ask you to just check yourself because there is a difference between what you think you know and what you actually are doing.
So here goes. Ancient Marketing Secret, your target market does not care about you or your products. They only care about what you can do for them. Let me say that again. Your target market does not care about you. They only care about what you can do for them. Now that might come across a little bit harsh and a little bit striking or you may be finding yourself saying “I know that” c’mon Dean, give me a break, but really check all your marketing. Check all your website, all the pages on your website. What is the message there? Are you coming across speaking features or are you coming across speaking benefits. Let’s take a step back and let’s do a little bit of a deeper dive into this conversation because it sounds so simple but yet it must not be because most of you are not doing this effectively out there. What I want you to do is I want you to take a step back and I want you to think about what are the three biggest challenges, problems, issues that your target market is facing on a day in day out basis. What’s plaguing them, or what’s hurting their feelings, if you understand what they need solved and you’re able to in your marketing communicate solutions to that problem, not that you offer a widget, but talking towards the conversation of how to solve whatever that problem is. And then you could tie in that you may have a solution you may have a product that can solve that and can do what you say. Again, it’s not about you. It’s about what you can do for them. Remember your target market is always thinking better faster cheaper, better, faster cheaper or at least one of those. Whatever it is has to be better, faster or cheaper to get them even remotely interested in moving forward with you. And if they, if they’re not getting that feeling that you get them, that you understand what their challenges are, they’re probably going to go to someone else.
Now take this on, I’m telling you, look at your website. Look at all your marketing copy, any emails you send out, any direct mail pieces you send out, everything you send out is it more me, me, me or is it more focused on what they need and what their challenge is. It’s a big challenge and I’d love to hear what you come up with and believe me, spend the time here. It’s one thing to think you know this, it’s another to actually communicate this and actually come across with actually sounding like you do give a you know what, that you understand them and you get them and you help them and that you want to help them.
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