Go deep, not broad I always say …
In terms of your networking that is!
A small handful of key contacts that have your best interest at heart will always prove to be more valuable than large quantities of vague acquaintances.
These are your power partners …
These are the “few” that truly deserve your best.
The trick lies in both identifying the “few” that are worth their salt and then nurturing the heck out of them.
So how do you identify your “Power Partners”? Well that’s simple. Here are 3 key questions to get the process started:
Yes there may be more factors to consider however like I said earlier, these will get you started.
And chances are…
You already know everyone you need to know …
Your “Power Partners” are most likely right under your nose.
So now that you’ve identified your “Power Partners”, how do you go about showing them some “LOVE”?
Well here are 3 ways to do just that:
➊ Lend an ear whenever possible
When networking there is simply no sign of greater respect…
And how can you help them if you’re not listening to them?
What do they want?
What do they need?
Listen not to just hear, but with the intent to understand.
Don’t be judgmental…
Unless of course they have asked that of you.
Sometimes people just need to talk things through…
Be willing to be a sounding board for them!
➋ Help them raise their game
So long as you have their permission…
Hold them accountable for getting done things the said they would.
Share pertinent news and other educational content in your networking.
Introduce them to key contacts that you feel they should know.
And as things come across your plate, think of them …
Can they benefit in any way?
➌ Help get them business
Now this is typically the most sought after attribute of a “Power Partner”…
Because everybody can use a little boost to their bottom line.
So in closing,
Yes it is true…
Business is all about relationships because nothing happens in business without people!
So why not tool yourself up with some of the best people you can find and go for it.
Give your “Power Partners” what they want and need and most likely they will respond in kind.
If for some reason they don’t…
It may be time to evaluate and possibly trade them up for others who are ready to play the level game you are!
Editor’s Note: This post was originally published in October 2010 and has been updated for freshness, accuracy, and comprehensiveness.