NOTE: THIS POST IS PART OF THE 4-PART "DIFFERENTIATE OR DIE" SERIES...
Quite frankly, there are very few ways to really differentiate or die yourself from your competition.
You make a great product—so do they.
You provide top-notch customer service—they do too.
Worse yet, there’s probably a competitor out there that already plays a bigger and better game than you.
So what can you do about it?
Well, for starters, don’t do this…
Here are three keys you can start applying immediately to differentiate and separate yourself from the pack.
KEY #1: Positioning… Be the Best In Your Prospect's Eye
Let’s face it. People want to be associated with and buy from those they believe are the best.
Back in the early personal computer days, there was a saying that nobody ever got fired for buying an IBM; This is because IBM was believed by most to be the best personal computer available.
Regardless, they were the perceived expert.
Without a doubt, gaining this credibility in your field tilts the scales in your favor; This is one of the most significant ways to magnetize your business and lead you on a path to creating raving fans.
KEY #2: Relationship Building… 9 Big-Time Principles For Success
Consistently stay in tune with and in front of your desired audience – not hard selling, but relationship building.
When you truly and genuinely have their best interest at heart, and believe me, they can sense it, you lay the foundation for an insurmountable bond between you.
Remember, people buy from people—not companies.
KEY #3: Dare To Be Different... The 180 degree Marketing Method
The crux of this methodology is to look at what your competition is doing to market themselves and do something else.
Dare to be different!
The best way to successfully pull this off is to look into other industries and pioneer their successful marketing ideas and techniques in your industry.
I hate to be the one to tell you, but most marketing ideas and techniques have already been done somewhere by someone. So why try to reinvent the wheel?
I’m not saying plagiarize here. I’m simply saying learn from the success others have had before you, especially by leveraging new ideas and techniques in your industry.
So let's quickly recap…
And In Closing...
A great quote floating around that’s attributed to Roger Staubach goes something like this: “There are no traffic jams along the extra mile.” So applying these three keys will get you traveling on that extra mile!
So while most businesses are out there like lemmings playing follow-the-follower, I challenge you to step it up and dare to be different. Be a leader and go it alone on the road less traveled, and I guarantee people will stop and take notice.
Here’s to your success!