email marketing

Is Email Marketing Dead? 3 Reasons Why It Is Absolutely Not

So… is email marketing dead?

Absolutely NOT! However with the way most small businesses use it, you would certainly THINK SO.

In this video, bestselling author and Infusionsoft Certified Partner Dean Mercado offers 3 Ways To Raise Your Email Marketing From The Dead!

Is email marketing dead?

Hi, I’m Dean Mercado from Online Marketing Muscle, and what an intriguing question, isn’t it?

Now, if you looked at most small businesses and how they use email marketing, you would certainly think that it was or that at least it was in the process of dying!

However, in my opinion, it is absolutely not dead!

It is alive and kicking!

The problem is we don’t use it very well as small businesses. So what I’m going to present to you today are three ways to raise your email marketing from the dead.

List Segmentation

First, one of the things that makes email marketing much more effective is number one; you should know what you want to get from email marketing first off.

Let me throw that out there.

List Segmentation

But number one, segmenting—List segmentation.

So it’s not enough these days to have a list of 1,000 contacts, prospects, suspects, and clients and keep blanketing, or as we say,  I need to say it this way, vomiting your email messages all over your audience whether they want them or they don’t!

Sending them topics they’re not interested in.

They might be interested in this one, but they’re not interested in the other ten you’re sending.

That blanketing type of email just doesn’t cut it anymore!

So segmenting is the answer.

You can go into your list and say, ” OK, this person is interested in this and that. However, this person is not interested in this.

Being able to do this profiling, each person in your list a little bit so that you can get a little more strategic and intelligent about what you’re sending to whom.

That makes your emails a lot more effective!

Now some email marketing systems just flat out can’t segment. So if yours doesn’t, you should consider changing it to one that does.

We are fans of Infusionsoft here.

Infusionsoft is way more than email marketing, and its ability to segment is second to none! There isn’t anything out there that can do that job that way that we’ve seen so far. At least at the time of this recording.

Focus On Quality, Not Quantity

Quality Emails

The second big thing we can do to undead or raise our email marketing from the dead would be to make sure that we’re focused on quality, not quantity.

So it’s not about just bombarding your audience with email after email after email.

Especially when you don’t have much to say!

It’s about making sure that when you do say something, it’s impactful. It gets the job done.

You’re better off slowing it down and making your writing more powerful than just throwing out junk and filling the airwaves with some more clutter. Clutter is not good. There’s too much of it going on.

You know what I mean if you play on social media. It’s just overwhelming!

The people putting out those messages and getting seen as people adding clutter are not the ones that will get the attention.

But you’ve got to have some people you pay attention to that you’re like, “oh, this is from so and so, let me read this.”  Well, that’s what I’m talking about.

You are making sure that your emails are quality. Not necessarily quantity.

Nobody wants to hear from you 20 times a day. So I’m sorry, I don’t care what you have to say.

Make sure that you time these things out appropriately.

Now on the flip side, you’ve got to send enough emails so that they still remember who you are!

So if you’re not sending out something at least once a month, not good.

You probably ought to up the frequency a little bit. But again, it’s still about quality, not quantity.

Make Your Headlines Stand Out

Make Your Headlines Stand Out

And the third big tip I want to make sure that we get across to you today is that it’s all about your headlines.

You’re segmenting me now, you’re hitting me with the right frequency, you’re not overdoing it with me, but even then, I see the email come in, and you’ve got to have the headline or the subject line that gets me to want to open it up.

If it’s boring and humdrum, I’m not opening it up.

Suppose it’s more polarizing and more like in your face, a little startling great!  Absolutely!  Or if it seems powerful, like three tips to something, incredible!

Don’t be afraid to add some shock value there because the purpose of that subject line is to get someone to open the email.  So if you do not see the open rates you want, if no one is reading your stuff, change it!

Think about these three things that I’ve mentioned here today.

What were they again?

Oh, I’m so glad you asked.

The first one is segmenting.  Make sure you are segmenting your list correctly and only send things to people who want that.

The second big thing is quality versus quantity.

And the third big thing is you’ve got to make sure your headlines rock!

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2 thoughts on “Is Email Marketing Dead? 3 Reasons Why It Is Absolutely Not”

  1. Avatar of Justin Lofton

    Dean, great video. Those 3 simple steps can make a world of difference. Glad to have you in the community!

    1. Avatar of Dean Mercado

      Thank you so much Justin! And glad to be part of the community with you… it is wonderful to be surrounded by so many awesome people!

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