What you focus on expands! In this video Magnetic Marketing Series: Focus on This and Business Gets Easier, Dean Mercado marketing coach, strategist, speaker, and co-author of the book “The Mindstretch – 49 Inspiring Insights For Business Breakthroughs” discusses a key concept to magnetizing yourself and your business to attract more and better prospects!
What I’m talking about when I say focus on this, what is this? “This” is your why! Your “why”.
Why do you do what you do? Why are you passionate about what it is that you provide, whether it’s a product or a service, it’s irrelevant. Why do you do what you do? And can your target market pick up on it? Do they understand your “why”? Can they see your “why”? And feel your “why”? Do they get it? Do they get your “why”?
Are you sharing it with them? Are you being it? As Gandhi said be the change you want to see in the world. Well if you want to create something and you want to manifest it, are you being it?
I deal with coaching clients every day all day long and one of the things i see missing so often is that passion and that real connection that means something to them. Something that drives them and gets them excited. And how exciting it is for me when I do come across that business owner that really is connected to their why. You can see how they are thrilled and excited to do what they do.
So the key is when you focus on your “why” business does get easier. The big question for you is how are you waking up every day? Are you waking up feeling excited, exuberant and life is wonderful or are you waking up kind of cursing the day. Think about what you are creating for yourself and how that effects everyone around you as well. I know this conversation is a little heavy, but it’s critically important.
Your Clients and Prospects
If you don’t understand your why, chances are your cients and your prospects won’t either. And if they don’t resonate with your why they are not buying from you. Chances are they are going to buy from someone else when they resonate with that someone else’s why. Your marketing is the medium to getting your why out there.
Do a little soul searching and think about what’s your why? Why do you do what you do? And why should anyone care? What are you doing to get that message out there and to share it and let others participate in and enjoy with you