focus on your why

Magnetic Marketing Series: Focus on This and Business Gets Easier!

What you focus on expands! In this video Magnetic Marketing Series: Focus on This and Business Gets Easier, Dean Mercado marketing coach, strategist, speaker, and co-author of the book “The Mindstretch – 49 Inspiring Insights For Business Breakthroughs” discusses a key concept to magnetizing yourself and your business to attract more and better prospects!

"Whatever the mind can conceive and believe it can achieve."

Let me ask you something. When you wake up in the morning do you wake up feeling like “aw man, I gotta go through this again, I gotta deal with so and so today, I gotta see this client and they are such a pain in the neck” or do you wake up in the morning saying “yes, alright, let’s go! I’m excited, this is awesome, I can’t wait, I got this here and I’m going here and doing this today, let’s make it happen!” Which one of those do you resonate with most? Which one do you want to resonate with most?

Your "Why"

What I’m talking about when I say focus on this, what is this? “This” is your why! Your “why”.

Why do you do what you do? Why are you passionate about what it is that you provide, whether it’s a product or a service, it’s irrelevant. Why do you do what you do? And can your target market pick up on it? Do they understand your “why”? Can they see your “why”? And feel your “why”? Do they get it? Do they get your “why”?

Are you sharing it with them? Are you being it? As Gandhi said be the change you want to see in the world. Well if you want to create something and you want to manifest it, are you being it?

I deal with coaching clients every day all day long and one of the things i see missing so often is that passion and that real connection that means something to them. Something that drives them and gets them excited. And how exciting it is for me when I do come across that business owner that really is connected to their why. You can see how they are thrilled and excited to do what they do.

So the key is when you focus on your “why” business does get easier. The big question for you is how are you waking up every day? Are you waking up feeling excited, exuberant and life is wonderful or are you waking up kind of cursing the day. Think about what you are creating for yourself and how that effects everyone around you as well. I know this conversation is a little heavy, but it’s critically important.

Your Clients and Prospects

If you don’t understand your why, chances are your cients and your prospects won’t either. And if they don’t resonate with your why they are not buying from you. Chances are they are going to buy from someone else when they resonate with that someone else’s why. Your marketing is the medium to getting your why out there.

Do a little soul searching and think about what’s your why? Why do you do what you do? And why should anyone care? What are you doing to get that message out there and to share it and let others participate in and enjoy with you

11 thoughts on “Magnetic Marketing Series: Focus on This and Business Gets Easier!”

  1. Hi Dean, Here’s my why, On the employee end I wanted to be a company that provide well for the quality tech we Hire (paid). As a business owner we want to provide quality service to our clients. It all boils down to treating people at both end well.

    1. Hi Caren..
      Thanks for commenting on our blog… If you are open to a challenge… I believe we can go a bit deeper with your “Why”.. Add in.. What wakes you up in the morning… Dig deeper for that passion… And be ready to answer this question… “Why you.. I should I pay you rather than the other cleaning companies out there?”

      I hope you try again… Please share with us your new and Deeper.. Why You! Go for it!

  2. I ended up starting a whole new blog because my first one just wasn’t “me”. Having helpful information like this from the beginning would have helped greatly at the choices I made for my business!

    1. Yes. Yes.. Jeana and Mallery.. Sometimes are just have to start over.. as we say.. Breakdowns Lead to Breakthroughs! Thanks for being that example!

  3. I did the same Mallery! While starting a completely new blog in an entirely different direction took a ton of time and hard work, it was definitely the best thing I could have done for myself. I’m so much happier now and business is great!

  4. It is much easier to flourish at something you are passionate about, I agree. I like the saying at the beginning, and I will be learning to focus more on the ‘why.’

    Happy weekend to you!

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