Did you know that there are over 30 million small businesses in the USA? Thanks to the recent economic upturn, many have taken the opportunity to stretch their entrepreneurial muscles.
In some sectors, this has led to a crowded market. What is the best way to succeed under these conditions? Marketing. A modern up-to-date marketing strategy will put you out ahead of the crowd and into the view of your clients.
What is the future of digital marketing? What strategies will work in 2020? Why not check out our in-depth article below to find out.
1. Analysis of Emotions
The expansion of artificial intelligence into the world of digital marketing will continue in 2020.
Analysis of emotions starts with the user entering words into a search engine. Emotional analysis tools then investigate the words entered against previous research to learn what emotion the person is feeling.
Companies only need one word to analyze a person’s emotions, however as their search develops and their browsing continues, the tools will learn more about the behavior of the user and their emotions.
After sufficient data is collected, it will be used to provide more accurate recommendations of products and services.
2. Voice Search Capabilities
“Alexa, what is…?” is probably one of the most voiced phrases of 2019. This will only grow in 2020 as companies further integrate voice search capability into their website and marketing strategies.
Why is it so popular? It could be because of the ability to search hands-free, for instance, whilst driving a car. In other cases it is simply that for casual browsing typing will slowly exit the stage. In any case, all major retailers are incorporating voice search capability in 2020.
3. Improved Chatbots
Chatbots provide instant access to customer service for browsing guests. They are a great addition for companies that are looking to scale their businesses as they are not manned by live staff and so are relatively cheap to run.
Whilst you have likely seen them increase in popularity over the last couple of years, they have not reached true effectiveness. However, in 2020 as technology is improved and their efficiency is increased by training, they will become more and more useful.
4. More Accurate Personalization
No-one likes the feeling that they are being followed around. However, conversely statistically people do like the feeling their internet experience is personalized to their exact tastes and needs. 75% of people are more likely to purchase from outlets that know their name and history.
Advertising will reach new levels of personalization in 2020, coining the phrase hyper-personalization. Advertisers will be able to market specifically to individuals based on their location and age.
Data will be key for this. Collecting data from customer interaction in-store and online and especially via social media sites will continue to be a priority. More effective use of CRM software to deploy the data in effective ways will continue to be key.
5. Shopping via Image and Video Posts
Shoppable posts and video marketing ar a twist on a current trend. Video has long been known to be incredibly effective in advertising products.
Now internet services are more stable than ever before, meaning that meaningful HD videos can be streamed throughout the globe. The technology also exists to remove the gap between the post and the purchase. This makes easier than ever before for customers.
As the video plays, the viewer will be able to hover the mouse over the screen and will be given the option to “Buy Now”. Clicking brings them to the checkout screen with the item safely in the electronic cart.
Expect this to take center stage on YouTube and Pinterest as shopping and videos become slowly merged into one retail platform.
6. Increased Interactivity
Looking at large pages of text for fun is very much a thing of the past. The recreational viewers, and especially shoppers, of today want the information to jump off the page or at least involve them in some way.
Whether companies do this by means of quizzes, polls, 360-degree videos, the technology exists for large and small businesses alike to incorporate this. The browser of 2020 will benefit from the gamification of the site experience, this will bring them back again and again.
7. Social Messaging Integration
Did you know that by 2021 the number of Facebook Messenger users is expected to reach 2.48 billion users? This has not missed the attention of marketers.
Expected not only personalized advertising but personalized communications via messenger services in 2020. Companies will use these platforms to communicate with previous clients and their interactions will be recorded.
The relationship between the company and the client will become more personal. This means that the customer of 2020 will be able to more accurately get the products and services that they want.
8. Mobile Optimization
For some time the smartphone has been the primary device for internet browsing globally. However, in 2020 this is likely to be finally embraced by retailers globally.
App optimization and fully mobile-optimized sites will be more fully implemented by companies. With Google strongly implementing mobile-first indexing, companies that want to stay at the top of the rankings will have to make the switch.
9. AR/VR Marketing
Augmented reality technology has already been implemented. Albeit to a slightly stuttering start. However, as technology improved this is likely to shape the future of the way we browse products.
Whether employed to see how the dress will look on the potential purchaser, or how the furniture would look in your house, AR technology offers the ultimate personalization.
The Future of Digital Marketing is Here
Digital marketing is constantly evolving with new technologies and insights into consumer behavior appearing constantly. By applying these techniques you will be able to stay ahead of the curve and place your business right where it should be, in clear sight of your target audience.
If you are interested in the future of digital marketing, we are here to help! We leverage our years of experience in marketing to provide trustworthy guidance and products to our clients. Why not follow our blog or contact us to see what we can do for you today.