How well is your website performing? How do you know? In this video find 3 measurements for business owners to determine whether their website is a great website or not.
As a business owner, I’m always looking and thinking what’s important. What matters? What makes a difference?
So here are a business owner’s top 3 measurements or metrics to tell if their website is a good website or a great website.
That being said I’m not going to hand you all the techie jargon and stuff that people say you have to do. I’m going to give you what is important for as a business owner to know when it comes to your site.
Is your website attracting your ideal target market? Is it magnetically drawing them in? Now this can be accomplished in several ways. It can be the SEO you are using on every page and on every blog post.
It could be the copywriting that you’re putting out there on your site or it could be the graphic design.
Because people can be very visual, you want your target market to be stimulated by the design and say that’s a “wow” design, “this is the place to be!”
You can also measure numbers like unique visits to your site. That will give you an idea of how many people are coming to it. Now that doesn’t necessarily mean they’re your target market, but it’s a good place for you to start. Understanding whether your site is getting the traffic is an important metric. If it’s not getting the traffic or getting any eyes on it then you need to consider if it is doing any good at all for your business.
Second big point we want to make is, ok we got your target market coming, and you’re getting visits to your website.
But are they engaging with you?
Are they sinking their teeth in?
Are they commenting on your blog?
Are they engaging you on your site?
This is very important for a lot of reasons. You want your audience to be comfortable interacting with you. You don’t want them to feel intimidated or that they’re in the wrong place.
If they are engaging with you, that’s great!
The simplest way is to accomplish this is to increase the comments. Give people a reason to comment on your posts and content.
The third thing I want to talk about is getting results.
Are the visitors to your site taking the desired action that you have for them on each specific page or specific blog post?
Keep in mind that every page or post can have its own call to action. What’s the desired action you want them to take?
Depending on your business, this could take on multiple forms.
- You could ask them to share your blog post out on social media. This creates social signals for you.
- If they like your content enough you could ask them to link to your content from their own website. This creates a back link to your site from theirs.
- Ask them to sign up for a special offer you have or an ethical bribe you’ve put together. By getting them to sign up for something you now can have them on your mailing list and you now have a prospect to market to.
There are so many different metrics you can measure. I know the ultimate measure for many of the businesses out there is “is your phone ringing?”
So to review, Attract, Engagement and Results. Those are the three big things that I know as a business owner you need to be concerned with.