How well is your website performing? How do you know? In this video, find three measurements for business owners to determine whether their website is great or not.
As a business owner, I’m always looking and thinking about what’s important. What matters? What makes a difference?
So here are a business owner’s top 3 measurements or metrics to tell if their website is good or great.
I’m not going to hand you all the techie jargon and stuff that people say you have to do. Instead, I will give you what is necessary for a business owner to know when it comes to your site.
It could be the copywriting that you’re putting out there on your site, or it could be the graphic design.
Because people can be very visual, you want your target market to be stimulated by the design and say that’s a “wow” design, “this is the place to be!”
You can also measure numbers like unique visits to your site. That will give you an idea of how many people are coming to it. That doesn’t necessarily mean they’re your target market, but it’s an excellent place to start. Understanding whether your site is getting the traffic is an important metric. If it’s not getting the traffic or getting any eyes on it, you need to consider if it is doing any good for your business.
The second significant point we want to make is, ok, we got your target market coming, and you’re getting visits to your website.
But are they engaging with you?
Are they sinking their teeth in?
Are they commenting on your blog?
Are they engaging you on your site?
This is very important for a lot of reasons. First, you want your audience to be comfortable interacting with you. You don’t want them to feel intimidated or be in the wrong place.
If they are engaging with you, that’s great!
The simplest way to accomplish this is to increase the comments. Give people a reason to comment on your posts and content.
The third thing I want to talk about is getting results.
Are the visitors to your site taking the desired action that you have for them on each specific page or specific blog post?
Remember that every page or post can have its call to action. So what’s the desired action you want them to take?
Depending on your business, this could take on multiple forms.
- You could ask them to share your blog post on social media. Again, this creates social signals for you.
- If they like your content enough, you could ask them to link to your content from their website. This creates a backlink to your site from theirs.
- Ask them to sign up for a special offer or an ethical bribe you’ve put together. By getting them to sign up for something, you now can have visitors on your mailing list, and you now have a prospect to market to.
There are so many different metrics you can measure. I know the ultimate measure for many businesses is, “is your phone ringing?”
So to review, Attract, Engagement and Results. Those are the three big things that I know as a business owner, you need to be concerned with.