I’m about to share one of the most simple yet profound ways to make a difference with your business. And yes, we all have that innate desire to make a difference in the world, don’t we? The question is, are we willing to do what it takes to accomplish that?
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The Guiding Principle Is...
So what am I talking about here? I’m talking about instilling love as a guiding principle for your business. Let love permeate every aspect of your being!
Love is highly magnetic; it attracts like no other. Love can be a strategic weapon, should you choose to wield it!
Love yourself, your team, your work, and most of all, this is what I’d like to chat about here: love your prospects and clients!
Why write an article on loving your prospects and clients?
Well, from my perspective, there are countless reasons; however, here’s a handful to whet your whistle:
- REASON: People prefer to do business with people they like.
- REASON: When your clients feel the love, they tend to stick around longer.
- REASON: The longer they stick around, the more likely they will do further business with you.
- REASON: To enjoy what you do and who you do it with!
Now that we got that out of the way, how exactly can you go about showing your prospects and clients the love?
Well, here are three simple yet very effective techniques:
➊ Really Listen!
I’m not talking about the passive type of listening many of us have succumbed to in this over-stimulating world. Yes, our attention is being pulled in 50 different directions, but that’s no excuse. Instead, learn to quiet the noise and focus. Practice giving your undivided attention to that prospect or client. Show them the respect they deserve; show them the love!
Take this a step further by creating channels of communication that make it easier to interact and listen. Some examples might be to network with them regularly, invite them to comment on your blog, survey them, or leverage the power of social media such as Facebook, LinkedIn, and Twitter to stay in conversation with them.
➋ Consistency is Key
I see it all the time. Businesses spend countless resources wooing their prospects and making them think that maybe, just maybe, this could be a match made in heaven.
When all of a sudden, the honeymoon is over. The client gets thrown on the heap with all the other one-time conquests, destined to suffer an existence of marginal attention at best. That is, of course, until the next prince charming comes along to woo them away from you.
Don’t stand for this behavior, period!
Woo your clients even more than you did when they were just prospects. Doesn’t this make sense? They’re the ones who pay your bills and allow you to create a better life. So keep them happy, and most likely, they will keep you happy.
➌ Do the Unexpected!
I can best explain this one with an example.
Recently I had the good pleasure of witnessing the owner of the Wellness Center that I frequent showing the love (that’s Dr. Gregg Baron of D.R.E.A.M. Wellness, for those of you who are curious).
Right before a client of the practice was about to leave, Dr. Baron came up from behind her and presented her with birthday balloons, a warm hug, and a heartfelt Happy Birthday wish. This act brought her to tears of joy.
Now that’s remarkable! He made her day, her week, and based on the tears, he may have even made her year! So now, do you think that client will be back… without a doubt? YES!
So in Closing...
What am I saying is be remarkable amongst an unremarkable world.
Be willing to and constantly look for ways to show your prospects and clients the love. It really doesn’t take that much effort… too many businesses just miss the mark. They don’t seem to put a priority on relationships… I’m talking about relationships that flourish, not conquests. Too bad for them! However major opportunity for you!
Trust me. Just a little focus in the area of loving your prospects and clients can be the major differentiator you need to not only stand out from the competition, but thrive in this volatile economy!
So how can you show your prospects and clients the love?