Marketing Trick

Magnetic Marketing Series: What’s Your Higher Purpose and Why Should I Care?

Dean Mercado Coaching & Strategy

In his bestselling book “The Purpose-Driven Life,” author Rick Warren starts out by making the bold yet powerful statement“It’s not about you”. In other words, “Well hello ‘ego’. I hate to be the one to tell you but, it’s not about you” – wow what a blow to our egos that is!

Duration: 3 minutes, 52 seconds

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