Ever hear of marketing automation? Sales automation? How about workflow automation? Need to get more leverage on your business?
In this video segment, Keap Certified Partner and enthusiast Dean Mercado of Online Marketing Muscle identifies 5 ways Keap (formerly known as Infusionsoft) has made a huge impact on his business (as well as the businesses of many of his Clients).
Well hi, I’m Dean Mercado from Online Marketing Muscle and I just wanted to chat for a few minutes today about why we love Infusionsoft and why we think you should too. So what I put together was five things that as a business owner really impacted our business and things you should know about that maybe you want to consider how these could impact your business as well.
Without further adieu, the first particular one is the most powerful one. It’s the most impactful one for us and that was a concept that we call “Clone the Owner”.
Now as a small business owner we all see the challenge in finding the right talent or having something done as well as we think we can do it. So delegation always becomes an issue. So on and so forth. So the challenge is we can’t be everywhere as a small business owner.
Now I got a really cool clip because this brought up and brought to mind one of my favorite cartoons to when I was a kid, I loved this one, being a huge baseball fan. So check this out. This is Bugs Bunny against the Gas House Gorillas. This is really really cool stuff. Here you go.
Now isn’t that how it feels to us as business owners? It feels like you’re playing first base, second base, shortstop, third base, you’re playing every position. How many balls can we have in the air before things are going to drop right?
Infusionsoft has empowered my company and a lot of our client’s companies to be able to clone the owner. To be able to automate some things that were hard to get to, allowed us to do more. And I know a lot of our clients would say how do you manage all of that, and I’m laughing because I know that a big part of it is marketing automation and workflow automation using Infusionsoft. Some very very cool stuff.
Now that leads us to the second big point.
I wanted to make and that has a lot do with it really caused us to define and refine our core processes and systems. Now, huge for a business. We all say oh yeah we’ve got a system for that. But do you really? Is it defined? Is it duplicateable? We found that it was really hard to get someone to come in and do one of our processes, so even though I had all the processes and systems up here, maybe they weren’t properly documented on paper. Or maybe they hadn’t been updated in a while, so things have changed a little bit. You probably can relate. You know, hey, we’ve got a million things going on. It really forced us to define and refine and as we were doing that we were able to then automate and so what it created was it created the ability to get more things done in less time at a higher quality than we were before.
Now the third point that I wanted to bring up is another really cool one.
As somebody that loves marketing and sales and I believe that we’re all in marketing and sales as business owners, don’t fool yourself, you are! Bottom line there is we really increased our ability to follow up and follow through with prospects, with leads, with clients, with even employees. It allowed us to really be more consistent and I think that is huge for a small business.
Alright so we want to give that warm and fuzzy feeling that we are consistent. Consistency sells. When things are inconsistent people feel uncomfortable and they don’t know, they may not understand why they just don’t feel good about you, but consistency is key. That was huge, follow up and follow through.
The fourth and the fifth items, they kind of tie together and they’re hugely important.
You know email marketing type tools, automation type tools in the past really didn’t have the ability to do proper what we call list segmentation. That instead of having one big bucket of all your contacts in one bucket, this allows us to take all of our contacts and split them up into lots of little small buckets. Some buckets are overlapping. So we’re able to really identify the demographics and the psychographics and geographics of all of our contacts.
Who bought what and being able to really do some cool which led into the fifth one of these which is really empowering us to target market better.
Now that we have our list really segmented, we’re able to instead of sending out an email blast to 10,000 people and just spraying one message at all of them, if we know that these 1,000 are really hot on this topic over here, maybe marketing automation, we can pinpoint a message on marketing automation to them, and if these 2,000 over here really didn’t show any interest in marketing automation we don’t want to send them that message. We want to be able to send people what they’re interested in. So this way we become more relevant and more important and more impactful to that prospect, to that lead, to that client. Being able to segment and being able to really do better targeted marketing, huge!
Recap real quick.
Clone the Owner… HUGE for us!
The ability to define and refine our processes… HUGE for us!
The ability to follow up and follow through more consistently… HUGE for us!
The ability to segment and target our marketing… HUGE for us!
Take a look at your own business. See how the advice fit for you or how it may impact your business.
I’m Dean Mercado from Online Marketing Muscle, always willing to have a conversation. OK take care make it an ecstatic amazing day for yourself. Alright, have a great time, we’ll talk real soon. Take care, bye bye now.