Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path.
Lack of Effective Marketing
Now I’ve read the studies too that state the lack of capital as the main reason most small businesses fail however, I’m going to go out on a limb and say that although I can’t prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing. When I attended a seminar by T. Harv Eker a few years back, he mentioned and I quote “it takes creativity to make money”. In other words it doesn’t take money to make money, it takes creativity to make money.
Now that’s a hard concept for most of us to grasp, it certainly was for me until I started reading a few Guerrilla Marketing books by Jay Conrad Levinson which primarily deal with using sweat equity and creativity instead of money to promote your business.
Now why am I telling you this? Basically to lay the foundation for the gem I’m about to share with you here today. That gem is a simple yet effective technique I picked up from two of my mentors Mark Victor Hansen and Jack Canfield.
The Rule of 5
This technique is called the “Rule of 5” and what it means is simply doing at least 5 things every day towards accomplishing a specific goal. Now since learning this concept a ways back, I have expanded on it a bit to make it more relevant and effective for me. And my guess here is that there’s a good chance it will suit you as well.
So here’s my adaptation that I call “Rule of 5 Marketing”. Essentially it means doing at least 5 marketing activities every day to effectively promote yourself or your business. You commit to this and you are virtually guaranteed success.
Now that can mean making 5 phone calls to key prospects, giving a teleseminar to 5 or more prospects, sending out a press release to 5 publications that cater to your target audience or, whatever marketing activity is most effective for your business. Just make sure you do 5 things day in and day out, without fail because a big part of marketing is about consistency.
And speaking of consistency, a great way to hold yourself accountable and to stay on track is to keep a daily journal where you log the 5 marketing activities you completed each day.
If you find yourself slipping and not getting it done, I recommend you enlist a coach or a colleague to become an accountability partner for you – then you can phone them or shoot them an email letting them know you honored your commitment. This just adds that little extra something to inspire you to get it done.
So commit to it, journal it and be accountable to apply the Rule of 5 to your marketing every day and watch your business take off.