Unbelievable! Labor Day is here again… how the years seem to fly by. This time of year always seems to tune me back into marketing. Why? First off because of all the big Labor Day promotions and sales that local retailers tend to bombard us with. Secondly because of what Labor Day stands for. For us Americans it’s a day to reflect on all the work and workers who made America the great country it is today! And thirdly because the year is two-thirds over already and that leaves me with the last third of the year to meet, or better yet exceed my business goals for the year.
So what I like to do is (for my business anyway) is to use the days surrounding Labor Day to do some reflecting on what’s working and what’s not working with my business marketing strategy as well as make any necessary adjustments to my marketing plan. So here’s my 3 step approach to doing just that:
Step 1 - Revisit and Refresh Goals As Needed
This goes for both personal as well as business goals. Ask yourself… Have my needs and wants changed at all? Do I still have the same passion for those things that I wanted at beginning of the year? Why or why not? Contemplating these types of questions will both tune you back into what you’re doing and why.
Take a look at the marketing you’ve done so far this year. Has it worked? How do you know? Well you can start by looking at the numbers because they don’t lie. How many qualified prospects did each marketing campaign bring forth? How many clients? What types of marketing strategies and tactics did you enjoy doing the most? Learning from your efforts here will significantly increase your marketing success going forward.