Attention: Small Business Owners:
We all want (and need) more leads to market and sell to… correct?
If that’s the case with you, then you definitely want to check out this video that discusses a key marketing strategy you need in place asap! Lead magnets!
Want more leads? Today I’m talking about lead magnets! Lead magnets you say?
Essentially it’s any kind of bait that you can put out there that attracts your ideal target market in.
There are all kinds of lead magnets you can put out there. Here’s a few examples:
- A coupon is an example of a very simple lead magnet.
- Special report.
- Comparison checklist.
- Do-it-yourself guide.
- Any kind of bait that your ideal target market might be attracted to.
You can deliver these lead magnets in a variety of different ways. They can be printed out where as a brochure of some sort. Or they can be delivered electronically via PDF or through an email campaign.
You can have them delivered through video as either an individual video or video series, audio or whatever floats your boat. Whatever works for you and works for your target market.
The intent though is to make sure that you have at least one of these lead magnets in place to make sure that your pipeline is constantly being filled with fresh new leads for you to market to and ultimately sell to.