Have the gift of gab? Well lucky you because in the world of marketing, the gift of gab can be a huge asset for your small business — that is so long as you leverage it properly. So use your small business marketing voice.
To plant some seeds on how you can do this, here are 5 of my favorite ways to leverage your voice to market yourself and your small business:
1. Public Speaking
There are not many ways that will unequivocally set you apart from the pack as well as public speaking does. It immediately lends credibility and positions you in the mind of your target market as the obvious expert in your field.
2. Teleseminars and Webinars
If either the face-to-face of public speaking is too uncomfortable for you, or if you just want to supplement you public speaking efforts, conducting teleseminars and webinars may be the way the go. These are best used in marketing to inexpensively leverage your voice talents to both educate and allow prospects to test drive what you bring to the table for them.
Using audio to educate your target market on a regular basis via podcasts is a fantastic way to build credibility and top-of-mind awareness with your target market. Podcasting holds a certain attraction for its rather large community of enthusiasts — almost cult-like in terms of their passion for it. And that passion can potentially be leveraged into major success for you.
Becoming a guest expert on business radio talk shows both on traditional radio stations as well as Internet-based ones can have a huge impact on exploding your business quickly. If you are finding it difficult getting on radio shows as an expert, start building relationships with the show hosts by calling in regularly as a listener in an attempt to add value to the show.
This is the forum for flexing you gab muscles. Whether it’s in person at networking events, seminars, or trade shows, or online in forums or social networking sites such as MySpace, Ryze, or LinkedIn, your ability to chat it up with your target market will definitely set you apart from the competition.
So in closing, if you happen to have the gift of gab, go with it. Continually nurture and leverage it so it can serve as a means to get you where you want to go. Typically, the marketing strategies and tactics that are based on this gift are inexpensive yet extremely effective.
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