Does your business depend on local traffic to get clients? Dominate your local market with this 3 step process!
And for those of you who would prefer to read, here’s the transcript:
First big step are what I call ‘Citations’. Now, that is a technical term. You may have heard it; you may not have heard it. It is one you are going to want to know what it means. Essentially what it is is another site – another reputable site – that contains your contact information on it. So in other words, sites like Superpages that has a listing on it with your business name, your address and your phone number. Or, sites like Manta that has your business name, your address, and your phone number. Even the Facebooks of the world and the Google Plus’ of the world and the Bing locals and the Yahoo locals, if your contact information is on all these reputable sites – that is called a Citation.
It doesn’t need to be a link coming back to you; just the fact that they are mentioning your business with those three core pieces of information is a solid citation for your website – your business. It is a third party endorsement, so to speak, saying that you are who you say you are. Again, your website is important, but the Google’s of the world, the Yahoo’s of the world, the Bing’s of the world – they don’t really care so much what you say about yourself – they care that other people are saying these things about you.
That leads us into the second piece or the second step, online reviews. Whatever you need to do, you know…legally, right? Ha-ha, nothing silly here! Do whatever you need to do to build a deep enough relationship with your clients to get them willing to and to get them to write those online reviews for you.
There are tons of online review sites – Yelp.com, Google My Business – all of these are great review sites that you can use. One caveat: a lot of these sites do require people to login… have an account with them in order to do it. So, find ways to get your clients – find out what accounts they do have and get them up there to get those reviews going for you. You need to have them, folks. It is not ‘a want to have’ or ‘a nice to have’ – you need to have them. The more reviews you get, the more likely you are to show up towards the top of the local search rankings. It is very important, so set a little goal for your big action items. Set a little goal. Five… get five online reviews on one of the major online review sites.
The third big step that I want you to take into consideration is your own website. It should just ooze local. It has to have your contact information on there – on every page preferably. It has to talk local, it has to reference local, it has to link out to local sites and local stuff that is important… have other important reputable local sites linking back into you. Have local community engaging your blog, in other words, commenting and sharing your content out to other places – very, very important. Your website plays a huge part in this as well.
So, again to reiterate the three big steps:
2. Online Reviews
3. and your Website
In future videos, what I will try and do is systematically break them down a little bit further for you – give a little more detail to how to do that. But, these are three core areas that you are going to want to start thinking about, talking about, learning about.
So from me, Dean Mercado and my team, Online Marketing Muscle – here’s to your success!