I’ve got a question for you! Do you have a mobile-friendly website?
Here is some data from different studies that I’ve found online. You can Google this stuff yourself and check it out.
- 3.2 billion Smartphones were in use in 2019, and that’s growing leaps and bounds every day! 3.2 billion! There are only 7.7 billion people on the planet! That means that quite a few of us have smartphones. Incredible numbers, right?
- Fifty-seven percent are the percentage of people who won’t recommend companies with poor mobile sites.
- 40% of people search only on a smartphone
- About four out of five Americans are now online shoppers, with more than half having made purchases using a mobile device.
What does this all mean? If you haven’t already made your website mobile-friendly, you need to now!
Responsive Design
If your website is not using responsive design, you’re looking for trouble. When it comes to the mobile world, a responsive design means that if you access a website on any device, it will automatically adjust to fit the screen. The text will shrink, images will shrink, and videos will shrink or expand based on whatever device you’re using.
Mobile-Friendly Website Tools
I highly recommend using the following tools to determine if your site is where it needs to be:
- First, test your website using the Google Mobile-Friendly Test.
- Next, you can use Google Analytics to give you insight into how users find and use your website.
- Finally, familiarize yourself with Google’s documentation for mobile-friendly websites.
87% of internet users now have a smartphone (Source: GlobalWebIndex), and in many countries around the world, more people have smartphones than desktops and laptops!
According to Google, 94% of people with smartphones search for local information on their phones in the USA. So if you serve a local market, this is critical.
That being said, I highly recommend the following:
- Test your website using the Google Mobile-Friendly Test. What do you have to lose? The test is free.
- Familiarize yourself with Google’s documentation for mobile-friendly websites.
- If test results are less than stellar, get to work making your site mobile-friendly. The success of your business depends on it.
Editor’s Note: This post was originally published in 2013 and updated for freshness, accuracy, and comprehensiveness.
