Mobile usage has grown exponentially year-over-year. Do you have a mobile ready website? In this video, explore this topic to mobilize your business.
Editors Note: This post was originally published in 2013 and has been updated for accuracy and comprehensiveness.
Hi! Question for you. Do you have a mobile ready website? Big question.
I’m Dean Mercado, Online Marketing Muscle and today’s topic is going to be a little bit more of a
heads up, a little shake, a little awakening than anything else.
I want to start out by just reading you some data right off my computer screen from different studies that are all over the internet. You can Google this stuff yourself and check it out. Now here’s one. 1.4 billion Smartphones in use in 2013 and that’s growing leaps and bounds everyday! 1.4 billion! There’s only 7.1 billion people on the planet! That means that quite a few of us have cell phones, mobile phones, smartphones, so on and so forth. Incredible numbers right? 57 percent are the percentage of people who won’t recommend companies who have poor mobile sites. Very interesting. 1 in 4 online searches are conducted on mobile devices. [Google’s Amit Singhal, senior vice president of search, said today Google now sees more than half of its 100 billion monthly searches occurring on mobile devices.] Pretty amazing.
We’re also seeing data as we float around the internet that 20 to 30 percent of all activity online is now happening from tablets and mobile phones and so on and so forth and the expectations of a lot of different experts is that in 2014 you can actually see a switch where mobile is going this way and desktop usage is going that way.
During the day we’re seeing more and more desktop usage in the mornings and in the evenings, the peak times in the evenings we’re seeing a lot more tablets and smartphones, that kind of thing. You know however, you need to look at this for your business. That’s my recommendation and look at your numbers and make that determination when it makes sense for you to really dive headlong into getting ready for mobile. I know my company Online Marketing Muscle is. We’re in the middle that right now. We have a lot of different sites we’re rebuilding, perfectly good sites, taking the other ones down and putting up new ones that are more mobile-responsive and that’s a big word for you to understand. Responsive design. If your website is not designed that way using responsive design you’re looking for trouble. Basically when it comes to the mobile world responsive design basically means that if you access my website on any device my website will automatically adjust to fit the screen, text will shrink, images will shrink, videos will shrink or expand based on whatever device you’re using.
The websites these days need to be a little smarter and need to understand where people are accessing things from. Now I threw a number at you before. Twenty to thirty percent of what the experts are saying across the industries of people accessing using mobile devices. Now when I look at my data Online Marketing Muscle my numbers a little smaller than that. I’m seeing about 10 percent but still 10 percent is a lot people for my business.
So if you use Google Analytics, by the way and you really should use Google Analytics, or something similar you can actually see down to the device that they’re actually using. I could see 10 out of every 100 let’s say are accessing my site by mobile device. I could see Apple iPhone for me is about 37 percent of that. I could also see that the Apple iPad’s are about another 29 percent of that. I could see way more than half of the mobile usage on my site Online Marketing Muscle.com are coming from these Apple devices, so as a business owner I need to make sure that my website looks right and performs well on those Apple devices. Hmmm think about that folks! That’s pretty heavy stuff!
When you think about it because it’s all about the experience. What experience are you creating for your target market?
Dean Mercado, Online Marketing Muscle. Take this mobile stuff seriously! It’s here to stay.