Do you get excited about a new marketing strategy or tactic and act on it without clearly thinking it through? Are you using “flavor of the day marketing?”
Looking for a way to tell potential customers about your products and services? Want to compel them to buy right now? What if your consumers don’t want to purchase immediately? Don’t you want to nudge them towards an eventual purchase? Of course, you do! But if you’re a small business with a limited budget and small staff, your marketing methods must be …
When trying to attract your target market, you would be wise to stay away from the “spray & pray” marketing approach.
In Part 2 of the Marketing Recipes for Failure Series we discuss “Casual Marketing” which can lead to marketing casualites!
I’d like expose you to what NOT to do with your approach to marketing in this first part of four articles. I will break down each one of the 3, as I call them, ‘marketing recipes for failure’ and share what to do to avoid them.