As a small business owner, you have a lot on your plate. You’re responsible for marketing your business, making sales, and providing customer service – the list goes on. So it’s understandable if online properties like websites and social media accounts fall to the wayside. But did you know that neglecting these assets can hurt your business?
This blog post will explain what online properties are and why they matter for small businesses. We’ll also give you some tips on making the most of them. So keep reading to learn more!
You’ve probably heard the term “online property” before, but what does it mean? In short, an online property is any website or app that you own or control. It could be a simple blog or website or a more complex app or e-commerce store. As a small business owner, it’s essential to understand the value of your online properties and how to protect them. Here’s why…
BIG QUESTION: When it comes to Lead Generation, SEO and branding, why cast one fishing line when you can cast an enormous net?
This video introduces the concept of online properties, why businesses need to care, and several other baked-in goodies that you can take action on immediately.
Do you have either a Facebook or LinkedIn page for your business? If so, then you have one of these. How about a Merchant Circle page, Super Pages or City Search-type page, or Yelp? A listing for your company there. Well, if you do, then you have online properties.
Hi, I’m Dean Mercado from Online Marketing Muscle. What am I talking about? I’m talking about what we call online properties. Online properties. In today’s modern internet world, it’s not enough to have a website as an online property, so what we’re talking about are these different sites that have information about your company. It’s like having real estate, a second home, a third home, a fourth home, all these tiny fledgling homes, all with information about your company.
The idea here is that the more of those you have on reputable-type sites with accurate information, the better it can serve your business.
What am I trying to say to you here? I’m trying to say, what you want to form is that I want you to envision that your website is sitting at the hub here. It’s sitting right smack in the middle of this web. Now positioned all around this web, all pointing in, are these little fledgling sites, these other online properties that you have, all pointing back in and driving traffic potentially right back to your website.
Let’s say you have a Facebook page for your company. That Facebook page likely has a little bit of information about your company, including your address, phone number, and website address, and they all point back to the hub, your website. Your online properties are all of these little sites, MerchantCircle.com, your Bing Local Listing, your Yahoo Local Listing, your Google My Business listing, your Google+ listing—one day, those two will merge, but that’s another story for another day.
As we go around the circle, you could have tons of these little fledgling sites pointing in. That’s part of this game, folks. You want to make sure that you do have access to those listings and that you have accurate information in those listings so that you can use the power that those listings have and the credibility that those listings bring, to bring that to you, right smack to your website.
Instead of fishing with just one fishing pole, one fishing line with bait on one little hook, you throw that in, reel it back in, okay, great. Now I want you to imagine how much more efficient your fishing expedition could be if you had, let’s say, a 100 x 100-foot net that you could throw off the boat into a school of fish and have those fish all get caught in that net. That’s what I’m talking about here. Your website is sitting at the middle of that net. Then all that net is being built and constructed of is all these little fledgling online properties. It makes fishing a lot more efficient. Fishing is very similar to what we’re talking about with lead generation. Kind of get the point? More bait, more lines in the water, our fishing net approach instead of one line, these online properties.
I want you to take some stock. I want you to take a look and see where you’re listed. Just Google yourself, Google your company name and see if you have listings on MerchantCircle.com, SuperPages.com, Yelp, see if you have them on Facebook, if you have a LinkedIn company page. Wherever you’re listed, all those can benefit you in a significant way and I’m going to say it again, a lot of those sites carry tremendous amount of credibility already and traffic. We want to leverage that, that’s the idea here, we want to leverage what already exists for us, make life a little bit easier, correct?
We’re talking about benefiting and expanding your SEO power here, as well as proliferating your brand across the internet. Great concept, huh?
Think about for yourself, find out first how many of these you’ve got going on out there, get them all up to speed, get them accurate, put as much information in these things as they’ll let you, so you may need to verify your account with each one of them and whatever you need to do to do this, do it. If you need some help, obviously seek somebody who could help you. Give us a call here at Online Marketing Muscle, we’ll see if we can help you out.
The idea is online properties—get them, make them accurate, create a bigger web, capture more leads, life can get better.
For Dean Mercado, Online Marketing Muscle, here’s to your success.