“The future depends entirely on what each of us does every day.”Gloria Steinem (American journalist, founder of Ms. Magazine)
You want to earn more money in your business? Step up your marketing!
You want to attract not only more, but better clients? Step up your marketing!
You want to be the person your target market calls when they need what you do? Step up your marketing!
My point is whatever your motivation is for success in your business, stepping up your marketing is critical to making it happen!
So let me ask you. Are you bringing you’re “A” game every day? If so, awesome! Just continue to do more of what’s working and less of what’s not.
If you’re not bringing you’re “A” game every day, why aren’t you? What’s holding you back? Is whatever holding you back real or perceived? I firmly believe that where there’s a will there’s a way — so do you have the will to succeed? Or, does the notion of success scare the pants off you? As crazy as that sounds, the fear of success is quite common.
I don’t want you to beat yourself up though if you haven’t been bringing your “A” game in the past — that’s not my point. It’s what you do right now, today that counts. Remember what you do today, dictates your results tomorrow.
Author Robert Ringer says it well in the title of one of his books, “Action!: Nothing Happens Until Something Moves.” — That kind of sums it all up.
You could have the greatest marketing plan in the world however unless you implement it, it’s useless!
The secret here is simply that you have to want success… want it so badly that you can taste it! And, be willing to do whatever it takes each day to make it happen. Marketing is never a set it and forget it type of activity. You may have heard the saying that what you focus on expands. Well that goes for growing your business as well. When you market your business, you’re providing the necessary focus to expand what’s possible for it.
Here’s another secret. Successful entrepreneurs are either typically great marketers themselves or, have great marketers on their team.
Reason why… Whether you realize it or not, you’re in 2 businesses… The business of PROVIDING your products and services AND the business of MARKETING them!
And here’s yet another secret. You’re better off being a great marketer and being just good at what you do than being great at what you do and being just a good marketer.
So in closing, I’d like to leave you with a very simple yet powerful concept. The fitness of your business depends highly upon your commitment, willingness, and diligence in marketing it… period!
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