Just ask any pro athlete how true that statement is. As a matter of fact, in most sports, athletes practice the fundamentals of their sport every day. They don’t take it for granted that just because they know conceptually how to do something, they can deliver when it counts – This is what allows them to deliver that winning free throw at the buzzer, kick the game winning field goal in overtime, or get that game winning hit in the bottom of the 9th inning.
Hey wait a minute could there be a correlation between the amount an athlete practices, their ability to perform in the game, and their income? You bet there is!
Well it’s the same in business. The more you practice marketing, the better you will get at it and the better you get at marketing the more revenue you’ll generate for your business.
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Quality Not Quantity
The key to note here is that it’s not the quantity of your marketing so much as it’s the quality. Don’t fall into the trap of wasting precious marketing dollars on half-baked marketing strategies and tactics. Concentrate your dollars and efforts on fewer more promising ones. Just remember, whatever marketing you decide to do, do it to the best of your ability and milk it for everything it’s worth.
So how can you get started? It’s simple.
First, pick one marketing strategy or tactic that’s well suited for your business.
Second, practice it (in real time if possible) until you’re real good at it and it’s steadily producing adequate results.
Third, if you can create a system around it, systematize it. This will certainly help bring more consistent results and make your life easier and more cost effective.
Fourth, if it makes sense for you to delegate or outsource this now systematized marketing strategy or tactic, do it! This will free you up to do bigger and better things.
And lastly fifth, choose your next marketing weapon and repeat this process.
Remember though, that once you get some marketing momentum behind you, and momentum is a key here, don’t slack off. Keep your momentum moving forward – this is the best way to ensure that you have a steady stream of prospects and Clients for your business.
4 I see it happen all the time, as soon as a business gets enough Clients to sustain themselves, they cut back on the marketing – they stop practicing! Essentially they’re removing the artery that pumps the lifeblood into the business.
So in closing, I’d like to leave you with this series of thoughts.Practice breeds Ease; Ease breeds Confidence; Confidence breeds Magnetism; Magnetism breeds Clients; and Clients breed Revenue.See how this all ties together?And remember the old saying here that Rome wasn’t built in a day and neither will your marketing expertise so be patient with yourself and enjoy the journey of practicing your way to marketing perfection!