In light of that independent, entrepreneurial, American spirit that the 4th of July seems to spur up in all of us, here’s a great quote from Brooks Atkinson:
“This nation was built by men who took risks – pioneers who were not afraid of the wilderness, business men who were not afraid of failure, scientists who were not afraid of the truth, thinkers who were not afraid of progress, dreamers who were not afraid of action.”
Now that’s powerful stuff!
Or… How about these?
“Only those who dare to fail greatly can ever achieve greatly.” –Robert F. Kennedy
“If you don’t risk anything, you risk even more.” –Erica Jong
“You’ll always miss 100% of the shots you don’t take.” –Wayne Gretzky
“Progress always involves risks. You can’t steal second base and keep your foot on first.” –Frederick B. Wilcox
So what are we talking about here? We’re talking about RISK! We’re talking about your willingness to do whatever it takes to get what you want.
Your tolerance for risk is in direct proportion to the amount of success you achieve. If you’re not achieving the results you want in your business, my guess is you’re not risking enough. For example:
- Spending money you may or may not have to get some help marketing your small business.
- Investing the time needed to learn and leverage a new marketing strategy or tactic.
- Doing a bit of introspection or self-examination to learn more about you, what you want, or what may be holding you back.
And we can go on and on and on here however, let me ask you… Do you truly believe that what you offer can add value to someone else’s life? If not, you may want to rethink what you’re doing. But if so, what are you waiting for? I highly suggest that you try on an approach of doing whatever it takes to get your message out to your target market… anything less is just you being plain stingy. I encourage you to be unstoppable… moving all excuses to the side… step out of your comfort zone and tap into your creativity to choose the best risks to take to consistently and effectively market your small business.
These are the kinds of risks that can snap you out of the doldrums small businesses often experience. Heck, in my opinion, I’m willing to bet that the failure rate of small businesses would decrease significantly in proportion to the increase in educated risk that they took.
So in closing, I’ll leave you with a question to think about and I highly recommend that you spend a few minutes with this one as your success does depend on it…. Here goes: What risk will you take today, different from yesterday that can possibly move you at least one step closer to where you want to be with your small business?