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Know exactly what you are trying to accomplish with your marketing – have a clear vision of what you want and set specific goals to accomplish it.
Set your sight on the desired end result in your mind’s eye and ready yourself to go after it.
Who do I want to serve and why?
Are they hungry for what I’m offering?
Do they have the money to spend on what I’m offering?
Does my product or service solve a specific problem or need for them? If so, what problem or need?
Ask yourself these questions and more until you have clearly defined your ideal prospect from your target market. See a model of your ideal prospect in your mind’s eye and set you aim on them.
Now with the accuracy of a sniper’s rifle, display your marksmanship and deliver your marketing message right to the heart of your target market – nowhere else.
Essentially you want as close to a bull’s eye as you can get with every shot.
Extra, wasted shots cost money so accuracy is a critical. Additionally, hitting the right target is also a critical.
So in closing…
A little clarity can go a long way in positioning your small business for success!
Editor’s Note: This post was originally published in October 2012 and has been updated for freshness, accuracy, and comprehensiveness.