Content Marketing 101: What You Need To Know
What exactly is content marketing and why should your business care? The following video discusses the 2 main components of content marketing and why it is …
Is Your Website Copy Killing Your Business?
One of the most overlooked components of a website is its website copy. Have you noticed that as well? In this video segment I will point …
How To Write Great Headlines
Did you know that the headline of your marketing piece (or email) is the key determinant on whether the reader reads further (or opens your email)?
In this video, Dean Mercado demonstrates how to write a great headline and provide proven headline templates that get results.