Jeff Goldberg interviews me on the importance of metrics … knowing the numbers in your business… including the single simplest metric you can keep to improve your marketing results.
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18 thoughts on “The Importance of Metrics in Marketing”

  1. I have to say, I very much agree with this. I am always looking at my stats to see where people are coming from who land on my site. I do this mostly because of curiosity, but it has helped a lot because I know what social media platform brings me the most traffic… so that’s where I go to first to advertise my posts.

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