Tell me. How is your website performing? Is it getting you the results you’ve always dreamed of? In this video, Dean Mercado of Online Marketing Muscle provides critical insight into what you should do right now to make your website more effective.
Hi, this is Dean Mercado from Online Marketing Muscle. I’d like to have a little conversation about websites. I want to title this conversation today: You want a website that gets results. First, do this.
Looking at websites for years and years now, I’ve seen a lot over the many years. One significant, big breakdown that we often encounter is people who own these websites not identifying this one core thing. So if you want a website that gets results, first do this. What this is, is to define precisely—exactly—what you want that website to do for you. What exactly do you want from it?
I use the word exactly, and I’m emphasizing and over-emphasizing that word on purpose. It’s not enough to say, “I want more business. I want my phone to ring.” Well, how much more business? Be exact. How many phone calls a day are you looking for due to people visiting your website. What exactly do you want that thing to do for you? Do you want to sell more of a particular product of yours? Do you want to sell more of a specific service you offer? Do you want it to help educate your target market a little more so that they make educated buying decisions? What do you want it to accomplish?
So if you don’t know what that is, how would you expect me to know? If I’m your prospect, think about that. How would you expect me to know what you want me to do when I’m at your website?
The first thing to do is to sit down, get a quiet space, pen, and paper, and start determining what you want that website holistically to accomplish for you.
Then a little tidbit, a little bonus, go page by page and start thinking about your website more granularly. Each page can have its purpose and objective. What do you want your about page to accomplish for you, exactly? Do you want it to help you define who you are as a company? Do you want it to help differentiate you from the competition? What do you want it to do? Do you want people to take a specific action by visiting your about page?
Keep in mind that because of search engines these days, people may be arriving at your site not only at the home page anymore. They may arrive at your site somewhere in the middle of your website, like your about page or your blog, if you have a blog.
The idea is defining and being crystal clear and spelling out what you want from that website exactly and then looking at a granular level, page by page, and saying, “Does this page support me making that a reality?”