Tell me. How is your web site performing? Is it getting you the results you’ve always dreamed of? In this video, Dean Mercado of Online Marketing Muscle provides a key insight on what exactly you should do right now to make your web site more effective.
Hi, this is Dean Mercado from Online Marketing Muscle. I’d like to have a little conversation about websites. Title of this conversation today I’d like to title: You want a website that gets results, first do this.
Looking at websites for years and years now, I’ve seen a lot of a lot over the many years. One big, big breakdown that we often come across is people who own these websites not identifying this one core thing. If you want a website that gets results, first do this. What this is, is define exactly—exactly—what you want that website to do for you. What exactly do you want from it?
I use the word exactly and I’m emphasizing and over-emphasizing that word on purpose. It’s not enough to say, “I want more business, I want my phone to ring.” Well, how much more business? Be exact. How many phone calls a day are you looking for as a result of people visiting your website. What exactly do you want that thing to do for you? Do you want to sell more of a certain product of yours? Do you want to sell more of a certain service you offer? Do you want it to help educate your target market a little bit more so that they make educated buying decisions. What do you want it to accomplish?
So if you don’t know what that is, how would you expect me to know? If I’m your prospect, think about that. How would you expect me to know what you want me to do when I’m at your website?
The first thing to do is to go ahead, sit down, get a quiet space, pen and paper, and start determining what you want holistically that website to accomplish for you.
Then a little tidbit, a little extra bonus, then go page by page and start thinking about your website a little bit more granular like that. Each page can have its own purpose and objective. What do you want your about page to accomplish for you, exactly? Do you want it to help you define who you are as a company? Do you want it to help differentiate you from the competition? What do you want it to do? Do you want people to take a certain action based on them visiting your about page?
Keep in mind that because of search engines these days, people may be arriving at your site not only at the home page any more. They may be arriving at your site somewhere in the middle of your website, like your about page, or your blog, if you do have a blog.
The idea is defining and being crystal clear and spelling it out what you want from that website exactly and then looking at a granular level, page by page, and saying, “Does this page support me making that a reality?”