How can you tell if yours is one of the many failing websites out there on the Internet? In this video, website experts Dean Mercado and Bill Baylis of Online Marketing Muscle discuss how to identify if it’s time for a new website! Here’s 3 clear signs that your website is not cutting it!
We look at websites all day long and get asked “what do you think of my website?” and folks it’s just like a baby. Everyone is so proud of that website and the sad fact is that most of these websites are horrible and they are just not cutting it! And chances are, I hate it to say, your website could be guilty of being one of those!
A lot of times people end up developing their own website for whatever reason and they’re really proud of it.
1. You Have A Stagnant Website!
The first clear sign is very simply if your website has not been updated in over a year that’s a clear sign that it is not going to do it’s job. Think about that, when was the last time you got in there and changed things up?
I want you to envision yourself being at a dinner party with the same group of friends every month or every week and the same conversation is happening every time as if they are reading from a script. After a few times visiting that dinner party you are going to say to yourself why do I need to bother going back there. I know the script already. You need to tell me something new. Interest and engage me! Make me feel like there is a reason for me to be here. It’s like the movie Groundhog Day, the same thing every day over and over again. If your website hasn’t changed, chances are, it is not going to do what you need it to.
2. Your Website Lacks Engagement!
The second big thing that I want to bring up is if your site lacks engagement. What does engagement mean? It means no one is interacting with you. No one is commenting on your blog. There’s no engagement or back and forth. It’s like when you go on social media there’s engagement. You post things, people comment on it. If you’re not starting to get that going on your own website, or flat out if your website doesn’t even have a blog then it’s probably not set up for proper engagement. You need to find ways to draw your audience in.
We educate people, tell them how to take next steps with us. Giving people a comfort level. This is a sign of a great website. The key is you want to keep people engaged and involved otherwise they will move on to the next person or website. People are looking for that “edutainment” (education plus entertainment) value.
3. Your Phone Does Not Ring!
Maybe it’s time you need or new site. Or maybe you need to go to your web guy or girl and say it’s time to freshen things up a little bit. It’s a time to be honest with yourself about your site.
So… are you seeing any signs that your website is not cutting it?