Does your website do a masterful job at selling your products and/or services? How about just selling you? This post provides some ‘back to the basics’ tips… the ABCs of creating a website that sells!
"A" of the ABC's is For "attract"
We need to make sure that we’re attracting the right target market, our ideal prospect. This way, we don’t waste their time; we don’t waste our time.
SEO is a great way to use your website and enhance your website to help it attract more toward it.
Then we’ve got "B" For "bond"
Once we get them here and attract them in, we need to bond with our audience; we need to connect with them on a deeper level. So we need to connect with our audience on three primary levels that I like to think of anyway.
- Auditorily
- Visually
- Kinesthetically
These happen to be the three different learning styles that people have. If we’re able to bond with them in that fashion and help them feel and understand that we’re the right choice. We’re putting our arm around them; we’re the right choice. When they’re looking for what we do, they have a connection with us, and they feel bonded with us. So that’s you’re A and your B.
And Lastly We Have "C" For "Convert"
We need to “convert” them. We need to convert our audience to take a step with us, do something, and adhere to whatever call to action we put on our website. I’m a big fan of call to action. Every website and every web page should have some call to action. So let me know what you want me to do when I’m there.
I like to say, our audience we’re not that smart. We’re not that smart. As an audience, we’re not that smart. Sometimes it’s as simple as saying, “Hey, Mr. Website Visitor, do this next.” Then when they do that, give them another little piece of, “Do this next.”
So the ABCs, we got attract, bond, and then convert.
So is your website taking care of its ABCs? If so, I’d like to know.
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