What Is a Landing Page

Landing Pages 101: What Is a Landing Page?

Are you tired of watching site visitors jump off of your website without purchasing your products or services? Do you wish to overcome the potential setbacks that your site is facing in this arena? If so, then need to learn the answer to the age-old question: what is a landing page?

This will help you seize the moment with any site visitors you get. By creating high-converting landing pages, you can establish a profitable passive marketing side of your business.

See below for an in-depth guide on how to create a high converting landing page and get the results that you want faster.

What Is a Landing Page?

First things first, before we start talking about how to generate higher sales conversions with your landing pages, let’s get on the same page (pun intended).

What exactly is a landing page? This term refers to any page on your website that’s used to turn a site visitor into a client. But if only it were that easy…

To turn a site visitor into a returning client, they have to undergo what’s referred to as a customer journey map with your brand. 

The landing page helps push your target market along their customer journey map by proposing a trade of sorts. 

The landing page typically trades the site visitor’s contact information for a service or free piece of information.

For example, if you were a pest control service, you might offer your clients a pdf with 10 DIY tricks to fend off cockroaches in exchange for their email addresses. 

By getting their email address, you’ll ensure that they will stay in touch with your brand. You can then use email campaigns to tell them about new products, promotions, and announcements with your company.

All of that begins with a strong landing page in your website design. Something that will convince your target buyers that they need to engage with your brand further.

Fortunately, there are many different types of landing pages you can use to accomplish that…

The Different Types of Landing Pages

There are 5 different types of landing pages that we want you to focus on. Once you understand the differences, you can choose the best one for your needs.

These 5 types of landing pages include splash landing pages, sales landing pages, squeeze landing pages, lead capture landing pages, and thank you landing pages. Here’s a bit more information on each:

Splash Landing Pages

These are pages that pop up before the actual website page. They’re mainly used to convey a message, not generate leads.

They generally include a high-resolution image and a clear message between 1 or 2 sentences long.

A prime example of this is a beer company website that uses a splash page to confirm your drinking age before continuing to the website.

Sales Landing Pages

As the name would imply, these are landing pages that encourage people to buy.

They always contain a strong pitch and a call to action to seal the deal.

Since they’re meant to pitch the customer on your products/services, they tend to be more long-form than the other landing pages on this list. You want the customer to have all the information they need before clicking your “buy now” button.

Squeeze Landing Pages

Squeeze landing pages are primarily used to capture a site visitor’s email address. This helps you build your email lists and get more out of the organic traffic to your website.

These include compelling headlines, a bit of detail on your offer, a call to action, and a field for them to type in their email address. 

A key note here is to include a link to your privacy settings detailing how you intend to use the information they give you. Don’t worry if that seems overwhelming, we can help you with that!

Lead Capture Landing Pages

Consider these the “Goldilocks” of landing pages. Lead capture pages are intended to be somewhere between a squeeze page and a sales page.

These include a lead capture form to help you gather as much information about the client as just a standard email.

Keep in mind that if you’re going to ask for more contact info, you need to incentivize them with more content, such as a long-form PDF solving their biggest pain point.

Thank You Landing Pages

This is the page that, as the name would suggest, thanks the customer for their participation. You might be thanking them for filling out a contact form, downloading a document, or even making a purchase!

The primary goal here is to create a page that moves them further down the customer journey map. 

For example, you could thank them for subscribing to your email list, then encourage them to read an article on your blog or purchase a product.

As you can see, that defines clear next steps for the client. Since they already took the time to take an action (which you’re thanking them for), it’s likely that they’ll listen to your next call to action as well.

How to Create a Landing Page That Converts: Be Intentional

Now that you have seen an in-depth answer to the question of, “What is a landing page?”, be sure to use this information to your advantage.

Take the time to read this article for more information on the top benefits of automating your sales process and scaling your growth. To get started, please be sure to call us at 631-730-8285 and we will be happy to assist you further.

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