What Is a Landing Page

Landing Pages 101: What Is a Landing Page?

Are you tired of watching site visitors jump off your website without purchasing your products or services? Do you wish to overcome your site’s potential setbacks in this arena? If so, then need to learn the answer to the age-old question: what is a landing page?

A landing page will help you seize the moment with any site visitors you get. In addition, by creating high-converting landing pages, you can establish a profitable passive marketing side of your business.

See below for an in-depth guide on creating a high-converting landing page and getting the results you want faster.

What Is a Landing Page?

First, before we start talking about generating higher sales conversions with your landing pages, let’s get on the same page (pun intended).

What exactly is a landing page? This term refers to any page on your website that can turn a site visitor into a client. But if only it were that easy.

To turn a site visitor into a returning client, they have to undergo what’s referred to as a customer journey map with your brand. 

The landing page helps push your target market along its customer journey map by proposing a trade. 

what is a landing page

The landing page typically trades the site visitor’s contact information for a service or free piece of information.

For example, if you were a pest control service, you might offer your clients a pdf with 10 DIY tricks to fend off cockroaches in exchange for their email addresses. 

You’ll ensure they stay in touch with your brand by getting their email address. You can then use email campaigns to tell them about your company’s new products, promotions, and announcements.

All of that begins with a strong landing page in your website design. Something that will convince your target buyers that they need to engage with your brand further.

Fortunately, you can use many different types of landing pages to accomplish that.

The Different Types of Landing Pages

There are five different types of landing pages that we want you to focus on. Once you understand the differences, you can choose the best one for your needs.

These five types of landing pages include splash landing pages, sales landing pages, squeeze landing pages, lead capture landing pages, and thank you landing pages. Here’s a bit more information on each:

Types Of Landing Pages

Splash Landing Pages

These are pages that pop up before the actual website page. They’re mainly used to convey a message, not generate leads.

They generally include a high-resolution image and a clear message between 1 and 2 sentences long.

A prime example is a beer company website that uses a splash page to confirm your drinking age before continuing to the website.

splash landing page

Sales Landing Pages

As the name would imply, these are landing pages that encourage people to buy.

They always contain a strong pitch and a call to action to seal the deal.

Since they’re meant to pitch the customer on your products/services, they tend to be more long-form than the other landing pages on this list. You want the customer to have all the necessary information before clicking your “buy now” button.

Squeeze Landing Pages

Squeeze landing pages are primarily used to capture a site visitor’s email address. This landing page helps you build your email lists and increase organic traffic to your website.

These include compelling headlines, details on your offer, a call to action, and a field for them to type in their email address. 

A key note here is to include a link to your privacy settings detailing how you intend to use the information they give you. Don’t worry if that seems overwhelming. We can help you with that!

Lead Capture Landing Pages

Consider these the “Goldilocks” of landing pages. Lead capture pages are intended to be between squeeze and sales pages.

These include a lead capture form to help you gather as much information about the client as just a standard email.

Keep in mind that if you’re going to ask for more contact info, you need to incentivize them with more content, such as a long-form PDF solving their most significant pain point.

Thank You Landing Pages

As the name would suggest, this is the page that thanks the customer for their participation. You might be thanking them for filling out a contact form, downloading a document, or making a purchase!

The primary goal is to create a page that moves them further down the customer journey map. 

For example, you could thank them for subscribing to your email list, then encourage them to read an article on your blog or purchase a product.

As you can see, that defines clear next steps for the client. Since they already took the time to take action (which you’re thanking them for), they’ll likely listen to your next call to action.

How to Create a Landing Page That Converts: Be Intentional

Now that you have seen an in-depth answer to the question, “What is a landing page?” be sure to use this information to your advantage.

Take the time to read this article for more information on the top benefits of automating your sales process and scaling your growth. Then, to get started, please call us at (646) 777-2545, and we will be happy to assist you further.

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